Elia Roussel
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Operational Marketing Europe - Guerlain | ESSEC Graduate
Paris, Île-de-France, France
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Jobs
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Operational Marketing Project ManagerGuerlainMar 2025 - Current (1 year 8 months)- Developing locally relevant 360 marketing plans and sellout strategies with top markets including Germany and Italy - Category management for fragrance, festivals, sets and gifts: creating animation toolkits, supporting markets’ local initiatives, analyzing sellout performances and assortment opportunities - Recommending and challenging forecasts according to market specificities (e.g., assortments and distribution strategies) - Managing an intern- Operational Marketing EuropeGuerlainJul 2024 - Dec 2024 (6 months)- Coordinating launches on the 3 axes in 27 markets (export markets and subsidiaries): adapting 360 marketing tools to local needs, planning trade animations, answering daily operational requests, creating consolidated launch reports for HQ teams - Recommending and challenging forecasts according to market specificities (assortments and distribution strategy) - Participating in the organization of regional PR events for >30 KOLs - Contributing to the development of a regional influence strategy: creation of a pool of ambassadors, negotiations to implement a tool to monitor campaigns and KPIs - Category management: analyzing sell out performances and rankings on the make up axis (over 500 references) - Creating weekly newsletters to commu
- Internal Control ManagerSwanSep 2023 - Dec 2023 (4 months)
- Internal Control ManagerSwanJan 2023 - Aug 2023 (8 months)- Conducting internal audit missions to make recommendations to operational teams - Following-up on the related action plans - Monitoring the company’s risk appetite through monthly reviews with the head of departments - Managing the periodic control missions with our audit firm - Regularly updating the documentation
- Internal Control ApprenticeSwanJan 2021 - Dec 2022 (2 years)- Implementing a tool to manage and monitor the activity - Creating and regularly updating the company's risk map and control plan - Implementing risk mitigation measures - Defining and following-up on action plans to correct anomalies and improve processes - Producing regulatory reports for the Banque de France
- FSocial Media & Marketing InternFoodChériJun 2019 - Aug 2019 (3 months)- Participating in the development of communication plans in line with current marketing campaigns - Implementing social media strategies - Creating content for both brands' social networks - Managing relationships with brand ambassadors and influencer agencies - Organizing events - Analyzing and reporting results
Education
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- Emaster, Master's degree, Marketing Management and Digital (MMD)ESSEC Asia-PacificJan 2023 - Jan 2025 (2 years 1 month)
- Relevant courses: - Management of fashion companies - Business strategy - E-marketingUniversità BocconiJan 2021
- EESSEC Asia-PacificESSEC Asia-PacificJan 2020
- bachelor, Bachelor of Business Administration - BBA, Marketing, Dean's list (top 5%)ESSEC Business SchoolJan 2018 - Jan 2022 (4 years 1 month)
- Nbachelor, Baccalauréat, Scientific, Highest honorNotre-Dame du GrandchampJan 2015 - Jan 2018 (3 years 1 month)