Alexander Porr
About
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CRO and Growth Specialist
Cincinnati, Ohio, United States
Résumé
Jobs
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CRO and Growth SpecialistColibri GroupJan 2026 - Current (8 months)- Conversion ConsultantHelium SEOSep 2025 - Feb 2026 (6 months)
- UX Designer & CRO SpecialistHelium SEOAug 2020 - Sep 2025 (5 years 2 months)- Conducted User Experience (UX) research audits, prototyped new design functionality, and managed user testing to determine effective designs that improved KPIs across websites and apps. Other tasks included designing landing pages, paid ads, pop-ups, and newsletters. - As the UX lead, I overhauled the company's conversion rate optimization (CRO) services, upgrading processes to improve the quality of deliverables. I also delegated work across teams and managed timelines as part of larger marketing campaigns. - Software and tools used: Figma, Illustrator, VWO, GA4, Hotjar and CrazyEgg heatmapping, WordPress, HubSpot, and Unbounce. - Required understanding of analytical data, design principles, split testing, heat mapping, eye tracking, an
- Account CoordinatorHelium SEOJul 2019 - Jul 2020 (1 year 1 month)• Managed client correspondence for SEO and paid advertising campaigns, ensuring clear communication and alignment on goals. • Developed content strategies tailored to client needs, enhancing their online presence and engagement. • Facilitated regular meetings with clients, both in-person and digitally, to review progress and adjust strategies. • Conducted web implementation and conversion rate optimization design, coordinating timelines with team members.
- Lead InstructoriD Tech CampsMay 2018 - Jul 2019 (1 year 3 months)- Managed staff, program activities, and parent/teacher relations. - Taught game development, graphic design & computer programming. - Developed curricula to teach skills with Game Engines, Adobe Creative Suite, & several coding languages. - Helped kids create basic programs, games, and websites.
- Consumer Behavior Research InternAbbottJan 2018 - May 2018 (5 months)- I conducted research on consumer behavior and competitor trends for Abbott’s Zone Perfect nutrition bar brand as part of a team of Miami University business undergraduates. - Research revolved around collecting data to translate into insights regarding brand image, campaigns, and packaging. - The team from Abbott worked with us on comprehensive marketing plans based on our findings.
- Instructor and Technology CoordinatoriD Tech CampsMay 2017 - Aug 2017 (4 months)- Taught youth from ages 10-18 game art, design, & computer programming. - I developed curricula and projects for them to learn skills with coding, game engines & digital design tools as well as programming with HTML5 and coding languages C++ and Python. - Kids learned how to create basic programs, games and websites.
Education
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- Master of Science - MS, Information Design and StrategyNorthwestern UniversitySep 2024 - Jun 2026 (1 year 10 months)
- Bachelor of Arts (BA, Game and Interactive Media DesignMiami UniversityJan 2015 - Jan 2019 (4 years 1 month)My major is an interdisciplinary program on theory and practice of interactive and digital design. Includes development of digital UX/UI, websites and video games.
- South Park Senior High SchoolSouth Park Senior High SchoolJan 2011 - Jan 2015 (4 years 1 month)
Projects (professional or personal)
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- NNoble Content Lab Feature ExpansionDec 2024 - Sep 2025 (10 months)The company I was working for, Helium SEO, was looking to expand the tools and features of its proprietary web app, Noble Content Lab. I was tasked with mapping out and then prototyping features for our developer team to then reference as they implemented them. New features included keyword clustering, content optimization recommendations, and new side navigation links.
- MMarketing Research and Consulting for Abbott NutritionFeb 2018 - May 2018 (4 months)I along with fellow students in a Miami University undergraduate marketing course were in contact and worked with the Abbott Nutrition company's marketing team on their Zone Perfect nutrition bar brand. We provided consumer behavior research and developed insights and concept marketing strategies which were presented to them along with data.