Heather Hammel

Head of Revenue Marketing

Mendix

Feb 2026 - Current (7 months)

Senior Director, Global Demand Generation

Mendix

Apr 2024 - Feb 2026 (1 year 11 months)

I lead a global team of 24 managers and individual contributors responsible for field marketing, global campaigns, digital & ABM, customer lifecycle marketing, channel marketing and corporate events.

Director, Global Field Marketing and Corporate Events

Mendix

Dec 2021 - Mar 2024 (2 years 4 months)

Senior Manager, Americas Marketing

Mendix

Jun 2020 - Nov 2021 (1 year 6 months)

Demand Marketing Manager, Team Lead

Mendix

Feb 2020 - Jun 2020 (5 months)

Marketing Program Manager, Global Digital

Mendix

Nov 2018 - Jan 2020 (1 year 3 months)

Senior Marketing Manager

Modo Labs

Apr 2018 - Oct 2018 (7 months)

Marketing Manager

Modo Labs

Aug 2017 - Mar 2018 (8 months)

Content Marketing Manager

Year Up

Mar 2016 - Jul 2017 (1 year 5 months)

Developed and managed national social media strategy, generating over 300% growth in impressions year-to-year, and increased engagement across channels. Oversaw training of local social media managers working across 50+ individual channels Was responsible for developing paid amplification strategy, in alignment with biannual digital advertising campaign, focused on recruitment Led creative development of special projects to support recruitment and sales funnels, including the production of 60 videos for and QA testing of Year Up’s new online info session Produced key content materials for executive level sales meetings with partner companies and worked closely with those companies on co-branding opportunities Effectively managed creative ag

Graphic Designer & Marketing Associate

The Food Project

Jan 2015 - Jan 2016 (1 year 1 month)

Managed digital and social media presence and generate content for web, email, and social media Developed and executed email campaigns and managed email database Design and code website sales forms to optimize user experience Responsible for visual brand identity across web, social media, and print

Outreach & Volunteer Coordinator

The Food Project

Jan 2013 - Jan 2015 (2 years 1 month)

Managed content development, updates, and campaigns on web and social media Centralized marketing projects and integrated design vision and voice across all communications Wrote and designed print and email campaigns, as well as all marketing collateral Conducted reporting and analytics on all content channels Managed the organization’s corporate and community volunteer program, bringing 3,000+ volunteers to the farms annually

Editorial Intern (Web)

Bon appetit

Jan 2013 - May 2013 (5 months)

• Conducted research for the Foodist and the Starters section of the print magazine, including writing resumés of new dining trends and foreign food items and putting together photo look-books • Organized and participated in tastings of food and drink products

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Photographer

Culinary Backstreets

Jun 2012 - Aug 2012 (3 months)

I took photos of street food, marketplaces, and restaurants (the food, dining room, and kitchens) for this online publication in Athens and Barcelona.

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Editorial Intern

The New Presence

Jun 2011 - Aug 2011 (3 months)

Published feature story on youth voting and political participation in the Czech Republic; Wrote articles on the Roma, art exhibits, book reviews, and regional news updates; Edited stories by contributing writers and translation pieces.

Outreach and Development Coordinator

Seedling Projects

Jan 2011 - Apr 2011 (4 months)

Press outreach, spotlighting food producers through the Good Food Awards, articles, and events; Original writer of the Good Food Awards' blog, chronicling developments by Good Food Award winners.

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