Simon Cairns

CEO

illumin

Apr 2024 - Current (2 years 3 months)

Started April 15th, 2024.

CEO

Spud

Dec 2021 - Apr 2024 (2 years 5 months)

Led the transformation/turn-around of SPUD firstly from restructuring and then into growth by focusing on continuously adding value for customers. Our Strategy: • Increase relevance with the customer via modernized marketing & merchandising. • Increase resonance with the customer using an omnichannel/one-team approach. • Build trust with the customer through delivery and fulfillment excellence. • Respect and perfect the experience for customers, vendors, and the team. Our Results: • SPUD became Western Canada’s largest taste-forward, local, healthy foods and products ecommerce/in-store retailer and Canada's #1 venue to launch new and exciting healthy food products. • Our online channel average order size increased by +65% in a single y

President FoodX

Spud

Sep 2021 - Dec 2021 (4 months)

Brought in to help FoodX reorganize. Promoted to CEO in December 2021.

Member of Advisory Board

TerraviewOS

Oct 2019 - Feb 2021 (1 year 5 months)

Terraview tackles climate change head-on by enabling pre-symptomatic insights into vineyard operations for the global wine trade. Based in Barcelona, our team and platform are enabling mid- and large-scale viticulture operations to gain early-stage insights into harvest yields, canopy cover management, smart irrigation management and imagery analysis.

CEO and GM

PNI Digital Media Ltd

Mar 2018 - Aug 2021 (3 years 6 months)

CEO and General Manager, now a wholly-owned subsidiary of Staples Inc (USA). Responsible for~300 team members who collectively drove platform revenue from $400M to $1B in less than three years, reaching 65M active end consumers across several leading retail brands including Costco, FedEx Office, Walmart, Sam's Club, and Walgreens. Head of the leadership team, setting new mission, values, and strategy to hit our aspirational/stretch goal of $1B in platform revenue. Reformatted operations and GTM processes to achieve a 28% EBITDA margin per period. Reduced voluntary turnover from 24% to 10% in 12 months via engagement and empowerment strategies. Led $65M in new/renewed deals by extending our value proposition to include supportive paid s

VP Business Development

Staples

Jul 2014 - Jan 2020 (5 years 7 months)

Part of Staples Inc (USA) acquisition of PNI in July 2014. The core area of responsibilities has included BD for Staples US Retail Division (Print & Marketing Services, specifically). Currently, a member of CTO’s leadership team helping to drive technology strategy across 60K person organization.

VP Business Development

PNI Digital Media Ltd

Dec 2011 - Mar 2018 (6 years 4 months)

Leader responsible for the growth of PNI Platform implementations across the retail eCommerce market. Implementations included Costco, Walmart, Sam's Club, FedEx Office, Tesco, Hema, Samsung, Microsoft, Office Depot and several others. Drove licensing deals and renewals to lift platform revenue from <$100M to $400M over six years. Led platform innovation into lateral markets that seeded acquisition by Staples, driving an 890% return for investors. Led transformation of key-value proposition from ‘platform’ to ‘platform+services’, driving new incremental margin-rich GMV for the platform. Co-lead M&A/integration strategy, creating an effective working relationship with the parent company and private equity ownership, resulting in an expans

Director Corporate Development

PNI Digital Media Ltd

Mar 2009 - Dec 2011 (2 years 10 months)

Key areas of responsibility included Investor Relations (TSX, OTCBB), co-development of new growth strategy, SEC/Regulatory/PR filings, M&A, and alignment of the leadership team with Board of Directors Drove $33M in shareholder value in Year 1. Developed and deployed a new strategy, expanding the platform into new larger markets in year 2. Tripled coverage to drive share liquidity from <30K/day to 500K/day. Acquired 10-person micro-co to form the basis for new/reinvigorated OMS, which would mature into delivering several hundred million dollars/year in GMV.

Snr Director Business Development

ESPN

Jan 2007 - Jan 2009 (2 years 1 month)

A start-up later acquired by ESPN that developed IP automating consumer-oriented video/movie creation for broadcast on social media. Included scalable back-end content verification platform that scanned for integrity on the fly at scale. Grew sales from nil to $1.9M via licensing deals with multiple US retailers including Meijer and Disney Stores

S

Director Of Business and Global Development

Simple Star since acquired by Rovi

Mar 2005 - Jan 2007 (1 year 11 months)

A start-up that designed, developed and distributed platform that enabled consumers to easily create personalized retail products/gifts. Grew sales from $700K to $18M via licensing deals and distribution partnerships.

Director Of Business Development

ACD Systems

Mar 2000 - Mar 2005 (5 years 1 month)

Launched initial BD program, driving licensing deals via OEMs, etail, retail, and global publishing partners A key driver of sales from <$1M to $34M. Launched first OEM bundles, adding more than 100M registered users. Opened first international reseller relationships, lead to 34% of total sales. Became 3th largest shareware application in the world (circa 2003).

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