Emma Chaves
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Paid Media Manager at Sosemo LLC
United States
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Résumé
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Manager, MarketingPlaygroundFeb 2026 - Current (9 months)- Performance Marketing ManagerPlaygroundFeb 2025 - Feb 2026 (1 year 1 month)Building a marketing program. focus is distributed as follows: Lead Gen: 10% Demand Gen: 70% Product Adoption: 20% Creating dynamic pods to support different tactical pillars (owned content, digital + live partnerships, direct response growth) across all 3 objectives listed above. Primary pillar is direct response, leaning heavily paid media promotion for sales opportunity generation and enablement. Details below: Owning -Paid Social/Search/Display Acquisition tactics -Source + proxy multi-touch attribution & cohort marketing analytics for improved audience segmentation and sales pipeline management -Planning, design/development, measurement, and optimization of evergreen, seasonal, and ad hoc campaigns. -Designing + running tests to identi
- Paid Media Associate DirectorSosemoMar 2024 - Dec 2024 (10 months)Managed and oversaw a team of 3 channel specialists, providing strategic guidance, QA, and serving as a central point of contact for clients and internal teams Worked alongside client finance partners to determine how best to spend their media dollars to drive outcomes. Provided thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
- Paid Media ManagerSosemoMar 2022 - Mar 2024 (2 years 1 month)Developed $4M+ portfolio of Lead Gen Health, CPG, and B2B accounts, as well as the people and internal processes making them work.
- Senior Paid Media StrategistSosemoMar 2021 - Mar 2022 (1 year 1 month)- Directed & managed $3.5M annual media investment brand awareness & lead generation via SEM (Google, Bing, YouTube) and programmatic display (TTD, Swoop, DeepIntent, Basis)
- Paid Media StrategistSosemoFeb 2020 - Mar 2021 (1 year 2 months)- Supported pods of 2 to provide stakeholders with end-to-end performance media research, planning and execution.
- Paid Media AssociateSosemoOct 2019 - Feb 2020 (5 months)- Managed daily campaign optimizations & monitored for changes in competitive landscape.
- Personal Fitness BrandWilhelminaAug 2016 - Aug 2019 (3 years 1 month)Independent fitness brand working with Wilhelmina agents to establish organic & paid brand presence on Meta, drive product visibility, & contract with Fortune 100 clients (Apple, PepsiCo, Coca-Cola, Target) - Independently produced and ran Meta ads while regularly incorporating agent & client feedback - Ran ad hoc social media promotions to capitalize on seasonal opportunities
- Client Success ManagerGambit TechnologiesFeb 2015 - Jul 2016 (1 year 6 months)Client Manager developing relationships with top Fortune 500 ad technology and financial software companies for a small team of full-lifecycle recruiters - Represented client through online brand communications and regional onsite recruiting events - Represented talent through resume branding and experience management
- IMarketing CoordinatorImpact Communication Partners, Inc.Aug 2014 - Jan 2015 (6 months)Supported an editorial marketing & branding team delivering medical education & sales materials - Assisted with production coordination and copy-writing/editing of print materials & 500-slide PPT decks
- Program LeadColumbia College, Columbia UniversityFeb 2013 - Sep 2013 (8 months)Led 10-person committee to plan/implement 2700+ person 7-day program incl. recruitment/training of 100 student volunteers; Convocation Speaker
- Field ManagerGrassroots CampaignsJun 2011 - Jul 2011 (2 months)Promoted from Fundraiser to Field Manager within a month
Education
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- bachelor, Bachelor's Degree, PsychologyColumbia College, Columbia UniversityJan 2010 - Jan 2014 (4 years 1 month)
- GDanceGeorge W. Carver Center for Arts & TechnologyJan 2006 - Jan 2010 (4 years 1 month)