Evan Rich

Board Chair

Marmalaide AI

Apr 2024 - Current (2 years 7 months)

AI powered video marketing for your business. marmalaide.ai

Chief of Staff to CEO | VP, Strategy & Operations

Pacvue

Apr 2024 - Current (2 years 7 months)

I'm responsible for developing and refining long-term business strategy and driving cross-functional execution across Pacvue's Enterprise and SMB business units.

Board Observer

Upp Technologies Ltd

Jun 2023 - Current (3 years 5 months)

Upp leverages AI to transform the capabilities of online retailers. Brands make more money because Upp's decision intelligence improves performance marketing and gives control, transparency and insights that can change outcomes across the business.

Investor

FOG Ventures

Jan 2022 - Current (4 years 10 months)

FOG Ventures was created to invest in and support innovative founders that are helping create best in class tools for the modern day operator. FOG is backed by the world's top COOs & CFOs at tech’s most prominent startups — as active operators, we are investing in products we actually love and use.

Member

Operators Guild

Dec 2021 - Current (4 years 11 months)

The Operators Guild is an independent, invitation-only group, home to the world’s top finance and operations (high growth and technology) leaders. We have circles (chapters) in over a dozen cities across the US in major tech hubs, along with Canada and Europe! Scaling a company is hard. We are working together to share best practices, help one another solve similar problems, and invest in the operator community. We meet and connect regularly to support each other as we create the next generation of high-growth companies and company leaders.

VP Operations

Base Operations

Sep 2022 - Apr 2024 (1 year 8 months)

Base Operations aggregates and visualizes threat data to help companies keep their people and operations safe around the world. I lead day-to-day operations for the business and own the Customer Success, Finance, Legal & People functions.

VP, Operations and Global Services

NS

Mar 2021 - Sep 2022 (1 year 7 months)

I drive alignment, execution and accountability around NS1's operating priorities and lead the company's Customer Success, Support and Professional Services teams.
• Launched Operating Team comprised of functional leaders across the business
• Partner with Finance to lead annual planning process
• Formulate quarterly Objectives & Key Results (OKRs) and deliver performance updates to company at all-hands meetings
• Conduct OKR reviews with Operating Team, identify risks to goal achievement and develop mitigation strategy
• Established quarterly leadership offsites to improve alignment and focus around company operating priorities

Sr. Director, Global Services

NS

Mar 2020 - Mar 2021 (1 year 1 month)

Customer Advisory Board Member

The Success League

May 2019 - Sep 2022 (3 years 5 months)

As a member of The Success League's Customer Advisory Board, I assist the firm with obtaining new customers and contribute content to its blog and podcast (links below).

Director, Customer Success

NS

Nov 2016 - Mar 2020 (3 years 5 months)

• Joined NS1's Management Team in September 2018
• Lead department comprised of account management, professional services, and support that is collectively responsible for delivering successful onboardings, triaging technical inquiries and building custom solutions to retain and grow existing business
• Devised and automated system for evaluating account health (check out podcast interview on StrikeDeck Radio to learn more)
• Responsible for executing on company’s customer experience objectives and communicating performance to Board of Directors

Customer Success Manager

NS

Nov 2015 - Oct 2016 (1 year)

• Formed Customer Success team upon joining and quickly instituted proactive approach to customer engagement with quarterly business reviews, product update newsletters and other strategic initiatives, which led to sustained improvement in client retention
• Revamped enterprise onboarding program to accelerate time to value; halved average migration length and doubled account growth rate compared to the year prior
• Instituted cross-departmental incident management protocols; drafted and distributed all public-facing communications

Business Analyst, Revenue Operations

MediaMath

Sep 2014 - Oct 2015 (1 year 2 months)

• Extracted monthly sales and account team performance data and synthesized key findings in presentations to executives assessing business unit health that ultimately informed hiring and resource deployment decisions
• Led overhaul of vendor agreements to better align spending with company priorities; audited existing contracts, evaluated competing solutions and negotiated new deals with vendors to maximize value of available budget
• Developed strategy for communicating the value of new products and partnerships to existing clients; worked with account team to identify customers who would benefit from these solutions and crafted targeted messaging to generate revenue opportunities
• Conducted data analysis to identify accoun

Analyst, Platform Integrations

MediaMath

Jul 2013 - Aug 2014 (1 year 2 months)

• Evaluated incoming professional services requests, determined scope of work to be contracted and assigned tasks to developers
• Specialized in distilling highly technical feedback from engineers down to relatable concepts for non-technical customers
• Proposed, developed and led rollout of new JIRA process for enabling custom integrations
• Collaborated with strategic data partners on implementation of new server-to-server integrations

Labor Relations Department, Office of the Commissioner

Major League Baseball

Jan 2013 - May 2013 (5 months)

• Constructed decks for rebuttal portion of club presentation in salary arbitration cases
• Evaluated multi-year free agent contracts and extensions using advanced metrics
• Analyzed player data to create statistic-based justifications for club filing numbers in
salary arbitration
• Researched evidence for club’s defense in player grievance arbitration cases

Client Services

MediaMath

Jan 2012

• Trafficked campaigns on Google’s DoubleClick platform
• Produced comprehensive revenue report for custom work completed by client services team
• Analyzed impact of work completed on client spend, quarterly revenue and consumer online response rates

Technology, Media & Telecommunications

CIT

Jan 2011

• Assisted deal teams on credit memorandums for live transactions with values ranging as high as $300 million
• Compiled and analyzed over 50 recent purchases of professional sports franchises to determine average revenue
multiples aiding with company valuations
• Created presentations on how the film industry was impacted by the 2008 recession, which will be used to attract film production clients to finance future projects through CIT Group
• Evaluated the economic state of all four major sports leagues and compiled findings into written reports

About

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Evan Rich

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