Diane Lisandre

Head of E-commerce

Enky Furniture Solutions

Mar 2026 - Current (6 months)

Senior Consultant in D2C E-commerce, E-retail and Traffic Acquisition - Luxury

freelance

Dec 2025 - Current (9 months)

With 10 years of expertise in the luxury sector and in the field of D2C and B2C e-commerce, I support clients in their E-business strategy and development. Interim management: E-commerce & CRM Director, Head of E-business & Digital Marketing, D2C e-commerce: Business case, value proposition, forecast, P&L management, sales promotion plan, e-merchandising, CRO, data analysis. Project management: e-commerce website redesign, Shopify migration, SFCC. E-retail: selective distribution strategy, negotiation, data analysis. Traffic acquisition: SEO, SEA, SMA. CRM: strategy focused on CLV, database segmentation, loyalty program Clients: Chanel

E-commerce & Customer Experience Director

Maison Laduree

Jan 2025 - Jan 2026 (1 year 1 month)

Driving growth and customer satisfaction through a 360 e-commerce strategy. - Traffic Acquisition and Performance Marketing across SEO, SEA, SMA - CRM : database growth and structuring, deliverability optimization, loyalty program development, enhancement of CLVT - E-commerce : roadmap planning, e-merchandising, animation plan, data analysis, performance reporting, demand planning, logistic coordination, P&L ownership - Revamping of Laduree.com and migration on Shopify (4 markets) : new value proposition, UX/UI, new tools implementation, tagging plan , SEO strategy, coordination with logistic, IT, finance, legal teams. - Customer service: team & process structuring Gorgias implementation Management of 5 persons

E-commerce & CRM Director

Maison Laduree

Aug 2024 - Jan 2025 (6 months)

Head of E-business

Dom Pérignon

Sep 2021 - Aug 2024 (3 years)

International e-retail - Global strategy (assortment, distribution, digital marketing, SEM) - Coordination with key markets - Performance analysis - Content production - PIM/DAM coordination - Budget management Revamping of DP.COM and launch of e-commerce on 3 markerts - new UX/UI design - Business case (value proposition, demand planning, P&L) - SEO,SEA - e-merchandising - Data analytics Management of 2 persons

Global E-commerce Manager - Rabanne

Puig

Oct 2019 - Sep 2021 (2 years)

Lead the development, launch and run of the e-commerce website, pacorabanne.com on international. Rollout of 6 countries - Define the strategy, the business case and the objectives for the DTC - Refine a compelling shopping value proposition and a differentiating site experience - Define assortment strategy : demand planning, stocks management - Build the online promotional calendar in collaboration with markets, media, communication teams. - Monitor and report business performance and P&L, providing recommendation to optimize performance - Proactively manage site personalization and optimization to enhance customer engagement - Define with the PO the roadmap and requirements for the website, accounting the brand ambition and constraints

E-retail Manager France

Puig

Oct 2017 - Dec 2019 (2 years 3 months)

E-business development for the brands Jean Paul Gaultier, Paco Rabanne, Nina Ricci, Comme des Garçons, Prada, Carolina Herrera, Christian Louboutin Beauté on french market in partnership with e-retailers. - Build and set-up e-trade plan for each launch, KCP on e-retailers websites. - Monitor and analyze sales trends, traffic and site key performance indicators - E-merchandising : enrich PDPs and brand pages, SEO project, catalogue management on e-retailer websites - Traffic acquisition : SEO/SEM projects (google ads, google shopping, manufacturing center) - Trade negotiations with VPP - E-retail business case & P&L management Management

Global E-Merchandiser

Cartier

Nov 2015 - Oct 2017 (2 years)

- Drive the global commercial planning, in combination with marketing, communication, media teams - Responsible for all product uploads and daily site maintenance - Continuously improve the website experience to maximize conversion and increase user engagement (new optimizations, define specifications, follow-up , testing, training for users). - Develop and execute SEO strategies to improve organic search results and traffic - AB tests - Track and report monthly KPI's - Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms. CMS : AEM CQ5 Softwares : PIM, DAM Tools : AB tasty, Content Square

E-commerce / Digital Marketing Junior Project Manager

YellowKorner

Jan 2015 - Sep 2015 (9 months)

E-COMMERCE Migration to Demandware Salesforce - International e-commerce website management - E-merchandising (e-merchandising rules, ranking) - Product catalog updates - Implementation of the promotional calendar - Content creation - Performance analysis across different territories using Google Analytics and Back Office DIGITAL MARKETING - Community management (agency briefing) for Instagram, Facebook, and Pinterest accounts - Social media asset management E-CRM - Trade planning development - Newsletter creation, graphic designer briefing, international gallery event email campaigns via the Smartfocus platform - Segment analysis, email campaign performance tracking CMS: Demandware Salesforce

Assistante Chargée de projets Communication Digitale / Evènementiel

lArt en direct

Jan 2015 - Jun 2015 (6 months)

Gestion de projets évènementiels et digitaux pour l'agence de communication l'Art en direct et la vitrine am (galerie exposant les relations entre Art et Marques). La vitrine am. - Webmaster - Stratégie social media - Community management (création,développement, gestion des comptes twitter, facebook, pinterest, linkedin) - Ogranisation, logisitique des expositions, et création,organisation des conversations autour de l'exposition - Développement commercial de la vitrine am Back Office : Wordpress l'Art en direct - Gestion de projets évènementiels - Développement commercial - Travail sur le concept "art & marques", "art & luxe"

Assistante développement RH

KENZO Mode

Jul 2014 - Dec 2014 (6 months)

Recrutement : - Recrutement Retail CDI (Vendeurs, Responsable boutiques, Responsable Corner) - Recrutement Siège CDI et Stagiaires/Alternants Gestion de la formation : - Lien avec l'OPCA - Elaboration du plan de formation - Mise en place des formations Développement RH : - Développement communication interne - Stratégie RH - Mise en place des parcours d'intégrations des nouveaux arrivants Communication interne

Assistante communication interne

Chanel

May 2013 - Jun 2013 (2 months)

Communication interne - Rédaction des newsletters - Organisation de la journée d'inauguration de deux nouvelles salles de formations - Elaboration de la communication de ce projet RH - Etude salariale - Participation à la restructuration du parcours d'intégration des nouveaux arrivants

About

Detail

Timeline

Résumé