Yessie Klein

Co-founder

Naia

Jan 2025 - Dec 2025 (1 year)

Lead Product Design & AI

Nvidia

Mar 2024 - Nov 2025 (1 year 9 months)

Lead product design strategies owning scaling efforts and aligning with organizational goals to ensure market readiness. Achievements: - Developed B2B product design frameworks from scratch, leveraging AI startup agility to pivot quickly and meet evolving business needs, setting the stage for scalability. - Designed and validated the first-ever ‘Interview Intervention’ feature, driving market differentiation for real-time interview coaching platform through UX audits and focus groups. - Created a scalable Figma design system with detailed UX guidelines, ensuring consistency and enhancing collaboration across cross-functional teams. - Lead a team of 6 designers - Transformed design operations by building two in-house UX teams, increased team

Lead Product Designer

Instinctive Drives

Jan 2024 - Mar 2024 (3 months)

- Create wireframes and high fidelity mockups using component system you developed and user workflows, ensuring high usability and on-brand visuals - Design and develop demo-prototypes for customer and sales conversations - Design a wide range of other projects, from marketing website and collateral to motion and video design - Crystallize and uphold our brand identity across all internal and external design communications - Help recruit, interview and hire the early design team - Lead and mentor junior design team members - Ensure design is integrated into all aspects of the business and culture and aligns with our values

D

Director of Product Design

Jul 2023 - Jan 2024 (7 months)

- Lead, recruit, coach, and mentor a team of world-class product designers and user researchers; - Collaborate with members of cross-functional teams and be a champion for user-centered culture and design practices. - Work closely with product managers, engineers, QA and their leaders to ensure a cohesive user experience across all products; - Organize teams that can provide design solutions effectively and with excellence across all departments;

U

UX | UI Lead

Dec 2021 - Jul 2023 (1 year 8 months)

- Create interface hypotheses, design well-organized UI elements, and collaborate with developers - Design products from scratch, as well as work on complex (Saas) products already in operation - Exerting influence within your team to elevate customer-centricity, creativity, and the quality of design - Contribute to building our Design System Rebel is Australia's preferred retailer of biggest sports brands at best prices. Nike, adidas, Under Armour, Garmin + more. Shop Online or In Store. https://www.rebelsport.com.au

U

UX | UI Lead

Dec 2021 - Jul 2023 (1 year 8 months)

- Lead the design process for the products you are assigned to, from User Research through Delivery as well as continuously iterating. - Collaborate with PMs and Developers to ensure feasibility, while also considering effects on other areas of the business such as Customer Success. - Collaborate with Developers during the delivery phase to iterate and solve challenges or new use cases that may arise. - Run User Research initiatives in order to gain user empathy. This includes designing & conducting user interviews, running surveys, analyzing usage and market data to make and support design decisions. - Summarize & present research findings to stakeholders which include members of the business org. - Build wireframes when necessary to showc

U

UX | UI Lead

Dec 2021 - Jul 2023 (1 year 8 months)

UX | UI Director

Bitgreen

Oct 2021 - Dec 2021 (3 months)

Bitgreen is an open and permissionless blockchain built to meet the needs of NGOs, corporate ESG groups, and purpose-driven innovation in Web3 https://bitgreen.org

Co-Founder & CCO

Dream Hunters DAO

Aug 2021 - Dec 2021 (5 months)

Dream Hunters is a collection of 10,001 young dreamers with their own unique heroic traits and skills, with the absolute missions of chasing their dreams and unifying the people worldwide by building the strongest NFT community in the Metaverse you will ever see!

Founder

Naia

Jul 2021 - Jul 2022 (1 year 1 month)

I created an NFT Collection with 8888 collectibles ready for the metaverse. Called "Trully Hippies"

D

Co-Founder & CCO

DIYnamo

Jan 2021 - Dec 2021 (1 year)

Invest in the future of sports, one NFT Card at a time. Find and promote the most promising young sports talent, make dreams come true, (and earn) with DIYnamo digital collectibles.

P

Product Design & UX Director

Dec 2020 - Dec 2021 (1 year 1 month)

KEEPUP provides an Australian audience with an extensive offering of local and international football content. From insightful features written by some of the best Australian football journalists, through to a world of results, opinion and commentary. - Leading the experience between the app and web to keep consistency across multi platforms https://keepup.com.au/

UX Mentor

adplist.org

Oct 2020 - Oct 2021 (1 year 1 month)

C

CXO & UX Director

Sep 2020 - Jan 2022 (1 year 5 months)

Regenativ was born in the Amazon Rainforest, inspired by the indigenous peoples to design and operate a living system to be replicated worldwide. www.regenativ.io

UX UI Director

Consolidated Food Co.

Sep 2020 - Jun 2021 (10 months)

Ux | Product Designer - Industry Mentor

IxDA

Jul 2020 - Sep 2021 (1 year 3 months)

o

Founder

olistiko

Mar 2020 - Mar 2024 (4 years 1 month)

UX Lead | Researcher

Woolworths Group

Sep 2019 - Sep 2020 (1 year 1 month)

- Work directly within the product team to build user experiences and features which lead to customers success and delight. - Drive user-centric design principles to everything you do. Iterate. Test. - Identify design problems and devise simple, intuitive and delightful solutions. - Stakeholders workshops, design concept creations. - Conduct research, competitor analysis, heuristic evaluation, design, and user testing activities during the life cycle of a project. - Create UX artefacts such as wireframes, customer journey maps, user flows, sketches, interactive prototypes.

Lead UX Researcher

ebay

Sep 2019 - Feb 2020 (6 months)

- Leading user experience research. - Developing and analyzing research surveys to gather quantitative & quantitative data to guide design decisions. - Analysis, reporting and presenting findings and actionable recommendations. - Engaging and collaborating to solve complex user and business goals, while empowering excellent, high-quality solutions.

L

Lead Product Designer

Feb 2019 - Mar 2019 (2 months)

L

Lead UI- UX | Service Designer | AI

Jan 2019 - Dec 2019 (1 year)

- Create human-centered design artifacts like wireframes, user journeys and interactive prototypes on an iterative basis, informed by qual and quant research - Lead workshops to set the vision for the user experience amongst cross-functional teams - Manage the design process by aligning design strategy with greater business needs, coordinating day-to-day functions, and assessing for quality. - Discovered and leveraged user insights to create a consumer-centric shopping experience. - Led evolution of prototyping within the larger design team by facilitating workshops to learn tools and methods - Mentoring teammates along with overseeing projects with strategic as well as a design perspective to access the impact on different systems - Protot

Led UI Designer

Bupa

Nov 2018 - Mar 2019 (5 months)

Creation of the design elements, branding, logo, design system, UX & UI of Blua mobile and desktop version. https://www.blua.com.au/

Lead UX Researcher

UBank

Nov 2018 - Dec 2018 (2 months)

This heuristic analysis enables UBank to: - Determine how well the UBank app complies with native app guidelines across Apple platform. - Provide detailed design recommendations to improve the usability of the app, with careful analysis of each screen. - Identify accessibility issues when using the app and provide recommendations for improving compliance with key accessibility standards. My approach was to evaluate the heuristic analysis of the Mobile Banking app will enable UBank to: - Identify quick-win usability improvements, in a cost-effective way; - Make informed app strategy decisions; - Quickly involve user experience expertise. I've conducted app heuristic analysis by utilising a combination of general system usability heuristics a

C

CXO | Head UI UX Designer | AI Specialist

Oct 2018 - Jan 2019 (4 months)

- Development of enterprise-wide client and people experience strategy (incorporating the latest thinking in disciplines such as user experience and design thinking. - Development of operational plans, initiatives and programs that support the implementation of the client and people experience strategy at the enterprise, business unit, divisional and practice group levels. - Executive support to the CEO and Executive Leadership Team on matters of the client and people experience. - Identification of ways to improve legal services offerings delivered across Amon as a component part of an improved client experience. - Identifying national best practice service excellence and client-centered service strategies to enhance the client experience.

User Experience Lead

Suncorp Group

Aug 2018 - Nov 2018 (4 months)

-Researching, writing, and delivering UX case studies. -Partnering with UI designers to create pixel-perfect designs. Key responsibilities include: Journey mapping. Accessibility audits. Information hierarchy. Design consistency. Persona creation. Translating tech specs to UCD flows. Error prevention and resolution. Workshop facilitation. Ensuring product look, feel, and delight across a diverse product range.

U

User Experience Lead

May 2018 - Nov 2018 (7 months)

- Responsible for overseeing customer experience within Group Transformation, leading the definition of the customer experience, overseeing design and product specifications for new products and enhancements. - Clients like Google, Coca Cola, Optus, Marriott, Aldi. - Participating in the early conceptualization phase of any new project; translating broad business requirements into detailed functional specifications, using a variety of tools and documents, including use cases, user stories, process flows, wireframes, prototypes, user interviews and usability studies; working closely with the multi-channel development teams to produce final journey designs and user interface specifications; and, scrutinizing final implementation of all projec

Producer | Product Designer

Google

Oct 2017 - May 2018 (8 months)

- Responsible for the production of top tier live events at Google's Sydney, Asia & Pacific. Manage production for Google's developer-facing content on three YouTube channels. - Provide high-quality production and management skills to digital media productions and web design and development projects. - Communicating research findings, conceptual ideas, detailed designs, and design rationale. - Applying conceptual thinking to create digital services across multiple platforms; bringing together user needs, business goals and technical realities.

Lead Service designer | UX Strategist

Zip Co

Aug 2017 - Oct 2017 (3 months)

- Research, Service Design and UX projects – overseeing project development. - Working side-by-side with the Business Managing Director on new businesses. - Designing remarkable and meaningful experiences while connecting user needs and motivations with business goals. Development of Competitive Analysis, User Research, Ethnography, Netnography, Surveys, Interviews, Focus Groups, Customized Workshops, Card Sorting, Brainstorming,Visual Dumping, Mind Mapping, Affinity Mapping, Personas Building, Usability Testing, AB Testing, User Journey Mapping, Happy Path, Information Architecture (IA), Sketches, Paper Prototyping, Lo-fi Prototyping, Mockups, Conceptualization, Strategy, Feature Prioritization, Branding, User Interface, Analytics Monitori

F

Founder + CEO

Jul 2017 - Aug 2024 (7 years 2 months)

Lead Product designer/ Artificial Intelligence Specialist

Blockchain.com

Jun 2017 - Oct 2017 (5 months)

- Transform AI research project to support Blockchain products and new AI product innovation with Human-Centered Machine Learning AI Product/Service Design. - Product/Service Design for AI & Machine Learning -Reinforcement Learning, IoT, and Robotics - Design End to End reinforcement AI platform for ML engineer, Data Scientist, and Data Engineers, and industry subject matter experts. - The role involved information architecture, scenario modeling, creating paper and digital prototypes and working closely with developers to create a template system for code and visuals to be executed across multiple devices. - Establish an overall design process from User Research to UX/UI guidelines and design for a cryptocurrency startup. - Lead design of

L

Lead Service Designer & User experience

May 2017 - Apr 2018 (1 year)

Leading projects, designing and facilitating workshops, co-designing with service users, design-lead research, synthesizing complex problems into simple and visual ideas and digital prototypes. Hands on research and service design work alongside managing a team of Researchers and Designers, as well as supporting in proposal writing, account management and pitches with the Director and Head of Client Services. - This involved educating senior stakeholders and team members about new ways of working, creating processes to support teams, as well as working on strategy to define the digital product road map.

L

Lead UX Researcher

Apr 2017 - Jun 2017 (3 months)

- Creating research designs enabling deep insight generation into customer experience. - Planning user-journey and I.A. > Designing UX storyboards and detail design interface. - Leading visual designers and front-end devs through development process. - Designing and leading user testing and contextual research. Delivering Summary, reports with findings. - Mentoring UX designers in career development, UX research methods and practice. - Redesigned proposal and response process using design thinking principles. - Stakeholders workshops and interviews.

C

Co-Founder & Director

Feb 2017 - Feb 2018 (1 year 1 month)

C

CXO & Head of Product

Jan 2017 - Jul 2020 (3 years 7 months)

An eco Marketplace for the Earth connecting regenerative food and fiber with the land and Urth solutions. Soil Carbon and Biodiversity Blockchain Authentication & Trading https://urth.io/

L

Lead Service Designer | Lead UX

Jan 2017 - May 2017 (5 months)

Lead UX/UI - Art Director

Capgemini

Jan 2017 - Apr 2017 (4 months)

- Brand identity, User centric UX methodology, UI and interaction design. - Creation of graphical user interfaces and user experiences, native applications and mobile sites for different devices and platforms (iOS, Android, Windows / desktop, mobile & tablets). - Define and implement a standardised User Experience design process and set of deliverables; - Develop user research and usability testing plans, conduct research and testing sessions, and document results and recommendations. Clients included; BMW, The Star, Ezzy, Gov. ♠ Capgemini - Backelite

U

Lead UX researcher

UX24/7

Dec 2016 - Aug 2017 (9 months)

- User experience research, (e.g. usability, focus group facilitation, interviews). - Analysis, reporting and presenting findings and actionable recommendations to stakeholders. - Developing and analyzing research surveys to gather quantitative data to guide design decisions. - Conducting contextual inquiries, behavioral interviews, Conducting usability Testing - Run focus groups and workshops - Undertaking user research and analysis of findings

L

Lead UX/UI | Service Designer

Sep 2016 - Jun 2017 (10 months)

- Working on visual design, style guidelines and interface of websites. - Polishing and refining my design work, obsessing over details. - Creating a design style guide for a new product. - Working on usabilities and experiences alongside with PMs or stakeholders. - Working with front-end developers to create a seamless delivery process but not just hand over designs. – As a UX consultant, helped clients improve the user experience of their products and services by bringing a user-centered design and customer experience perspective. – Conducted ethnographic research, user interviews and competitive analysis to identify major gaps in user needs and untapped business opportunities. – Crafted and implemented UX strategies and solutions that si

Senior Product Designer

Optus

Sep 2016 - Jan 2017 (5 months)

Working directly with the founder of start-up focusing on career development for kids. - Concept Ideation - User Testing - Growth marketing analysis and management - Improving the UX from interface design up to interaction patterns. - UI/UX design of APP mobile and tablet. - UX Wireframes and Interactive Prototypes for the Startup.

Lead UXD & User Researcher | Product Designer

DT

Sep 2016 - Jan 2017 (5 months)

- UX Design including wireframing, prototyping and user testing - UI and Visual Design for all digital assets including responsive websites & mobile sites. - Working on digital campaigns creating EDMs, flash banners and landing pages. - Collaborating daily with developers, digital producers and project managers on large scale projects to ensure high quality outcomes. - Lead synthesis of qualitative and quantitative customer data. - Research planning, facilitation and analysis. Surveys, guerilla testing, usability testing, and in depth interviews.

Lead UXD/ Researcher

amp

Apr 2016 - Sep 2016 (6 months)

- Identification of appropriate research methods to generate strong research results. - Research planning, facilitation and analysis. - Using methods such as surveys, workshops, focus groups and in depth interviews, contextual inquires. - Delivering discussion guides,summaries, analysis, archetype and behavioural insight creation. - Field research (ethnographic) completed to generate insights surrounding customer behaviour in AMP branches across Sydney and Melbourne. - Persona generation to increase client understanding of their customers - Identifying cultural patterns and their implication. - Engaging with design thinking process and business. - Synthesising data. - Report generation. - Actively engaging the UX community.

U

UX Designer

Feb 2016 - Apr 2016 (3 months)

- Redesign the current website designed to increase functionality and personalisation. - Conducted user and stakeholder interviews, heuristic analysis, user research, interviews, competitive and comparative analysis, market research and user testing. - Created personas, sitemaps and user flows, sketches, user flows,empathy maps, mockups. - Iterated designs throughout wireframing, prototyping and user testing. - Produced a clickable prototype to demonstrate our concept using Invision. http://www.kidsgive.com.au/

UX Designer

City of Sydney

Dec 2015 - Mar 2016 (4 months)

- Create an app that engage residents and users of the City of Sydney LGA on mobile devices. - Heuristic analysis, market research, competitive analysis, and user testing, workshops, interviews, surveys. - Produced personas, sketches, user flows, digital wireframes, High-fidelity prototypes, branding.

Senior Design Strategist | Experience Design

Philips

Oct 2014 - Dec 2015 (1 year 3 months)

Acted as User-centred design advocate for the project teams, providing relevant research information and tools such as user scenarios, personas, experience flow and empathy workshops and creating FAQs based on user research and product testing. Worked closely with mechanical engineers to develop new kitchen appliance accessory recommendations with testing guidelines based on user needs. Supported Marketing Managers by providing insights into key food trends and how our products could satisfy these needs, as well as suggesting new areas for improvements or accessories that could follow these trends. Produced videos and helped create marketing claims through understanding and highlighting relevant superior performance of our products vs compe

Research Psychologist & User Reaearcher

ABA Therapy For Life

Feb 2014 - Feb 2015 (1 year 1 month)

- Report writing, behavioral program & assessments - Provided services for individuals with developmental disorders.

H

UX Designer- Researcher

HTEC Momentum

Jun 2011 - Oct 2014 (3 years 5 months)

- Working on graphic web projects. Conceptualisation and graphic design of websites, apps. - UX designs/ research for different agencies and companies. - User Centric Design. Web to Mobile, Interaction Design, Visual Design, Usability, Personas, Prototyping. Branding, Advertising, UI. - Agile development process, branding, marketing, conceptual design, content strategy, design documentation, design management, digital strategy, event planning, illustration, information architecture, interaction design, pitch, proposal creation, print design, product design, responsive design, UCD process, user research, testing, workshop facilitation. - Extensive experience in and championing of user centered design (UCD) principles and a lean UX process: u

U

UX UI Designer

Jun 2010 - Jul 2011 (1 year 2 months)

- Working on graphic web projects. - Conceptualization and graphic design of websites. - Design and development of HTML and Flash web sites. Lead designer on all projects. - Creating and output print collateral, icons, company logos. http://www.thechase.co.uk/

U

UX Researcher

Apr 2009 - Jun 2010 (1 year 3 months)

- Psychometric testing, leadership development, assessment centres, career transition and outplacement coaching. - Contextual inquires and user testing preparation, execution and analysis. - Persona generation to increase client understanding of their customers - Identifying cultural patterns and their implication - Engaging with design thinking process and business. - Synthesising data.

Producer | Filmmaker

National Geographic

Jan 2007 - May 2018 (11 years 5 months)

- Content Producer - PR, editorial and communications; - Working for national and international advertising campaigns. - Published images in National Geographic Traveller, National Geo articles, guidebooks, TV Channels & platforms, Web content, and international magazines.

UI Designer/ UX Researcher

Nike

Mar 2005 - Feb 2009 (4 years)

- Advertising strategies. A/B Testing, Visual Integration, Design for engagement - Display advertising, email marketing, native advertising, traffic acquisition, content advertising, mobile, responsive design, analytics, audience. - Research planning, facilitation and analysis. Using methods such as surveys, guerilla testing, usability testing, and in depth interviews. - Delivering discussion guides, analysis, archetype and behavioural insight creation. - Partner with design resources (agency and in-house) to design new or modify existing experiences. - Lead synthesis of qualitative and quantitative customer data. - Conduct and participate in ideation and collaborative workshops.

Journalist & Photographer

BILLBOARD

Jan 2000 - Mar 2005 (5 years 3 months)

- Contribute still and motion to ongoing assignments. Providing stock images, footage and articles.

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