Lou Petrossi
About
Detail
Founder, CEO
San Francisco, California, United States
Résumé
Jobs
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Founder, CEOInsideScaleAug 2016 - Current (10 years 2 months)InsideScale is a trusted sales development consultancy founded and based in San Francisco - the heart of SaaS. Brands like Gong, Front and Clearbit trust us to scale revenue while cutting time to market - applying expertise from 75+ startups to ensure their success.
Our mission to scale up as many great companies and people as possible, while elevating the sales development community. To achieve this mission, we operate as an extension of our clients - accelerating growth from the inside out.- Account ExecutiveShowpadSep 2015 - Aug 2016 (1 year)• Worked remotely from Portland
• Self-generated 90% of my pipeline
• 108% Quota Attainment - Director of Sales DevelopmentTalkdeskSep 2014 - Aug 2015 (1 year)• 21st hire. 7th in the U.S.
• Sourced dozens of qualified opportunities and net new logos while I worked remotely, A/B tested outbound messaging, evaluated/purchased a tool set, recruited/hired our first SDRs, and found an office to lease in downtown Portland.
• Designed a playbook, workflow and onboarding system that produced huge results and one the fastest ramp times in sales development history - every SDR on my team hit 100% of full quota their first month.
• Hired an entire team without a recruiter - trained, developed and motivated them to achieve over 100% of goal for 12 straight months - with ALL reps hitting goal every month.
• Created a culture of collaboration, development and success that enjoyed a 100% ret - Sr. Sales Development RepresentativeShowpadApr 2014 - Aug 2014 (5 months)• First SDR in the United States.
• Designed an outbound sales development strategy from scratch, that found instant traction, which proved an outbound model and enabled Showpad's US expansion.
• Created a Sales Development Playbook for onboarding new hires and teaching reps how to prospect.
• Sourced more than 100 qualified opportunities in five short months. - Sr. Sales Development RepresentativeGoodDataJan 2013 - Mar 2014 (1 year 3 months)• Evangelized the GoodData brand and created interest where none previously existed.
• Sourced hundreds of qualified opportunities for the outside sales team, through purely outbound efforts, which resulted in net new revenue. - General ManagerLA FitnessFeb 2009 - Aug 2012 (3 years 7 months)• Grew the LA Fitness Lloyd Center location from zero to over $250K MRR.
• Surpassed 7 out of 11 clubs in monthly revenues as the youngest club in the Oregon District.
• Produced a profit every month during my tenure and boasted the largest MRR roll-forwards of any club in the district.
• Consistently ranked #1 in personal commissions with a 125% average of plan.
• Designed and executed an outside marketing plan to increase membership. This involved winning corporate accounts and leading a team to prospect business-to-business.
• Recruited, trained and developed a sales team. This involved teaching the team every step of the sales cycle from generating a lead to closing a sale. - Corporate Solutions Team InternLINKEDIN CORPORATIONJul 2007 - Aug 2007 (2 months)• Made outbound calls to lost opportunities and generated leads for the Corporate Solutions Team which resulted in closed b-to-b sales.
• Designed and implemented an email campaign that reinitiated contact with lost opportunities. This functioned as a means to collect follow-up research, to inform lost opportunities on new product functionality and to ask them to reengage with LinkedIn.
• Updated and segmented the corporation’s Salesforce CRM software accounts. This resulted in a better organized CRM database for the Corporate Solutions Team.
Education
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- Bachelor of Science (BS, MarketingSan Jose State UniversityJan 2005 - Jan 2007 (2 years 1 month)
- SARATOGA HIGH SCHOOLSaratoga High School