Jason Bornfriend
About
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Vice President of Marketing
United States
Résumé
Jobs
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Vice President of MarketingStudios Digital Agency Marketing ConsultancyJun 2014 - Current (12 years 5 months)As Vice President of Marketing, I lead the strategic direction, financial performance, and operational execution of 829 Studios marketing team. I am responsible for aligning marketing strategies with overall business objectives to drive revenue growth, client retention, and market leadership. My role spans executive leadership, financial oversight, talent development, and innovation to ensure sustainable, scalable success.
Key Responsibilities:
• Strategic Leadership & Growth – Oversee all marketing departments, ensuring alignment with corporate objectives while driving innovation and operational excellence.
• Revenue & Profitability Management – Maintain target net revenue retention, optimize contribution margins, and
Education
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- Semester Study Abroad, Online Advertising and General StudiesThe University of QueenslandJan 2013
- Bachelor of Arts (B.A, Interactive MediaEmerson CollegeJan 2010 - Jan 2014 (4 years 1 month)
Projects (professional or personal)
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Publications
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- MMeasuring Your Marketing ROIMeetingsnet Sep“Don’t follow your gut. Follow the data,” said digital marketing session presenter Jason Bornfriend at IMEX America in Las Vegas in September.
- VWorking in Boston Tech: 829 StudiosVentureFizz NovVentureFizz connected with 829 Studios’ Director of Marketing Jason Bornfriend to talk about the company’s day-to-day operations, as well as learn more about what the culture is like for a digital marketing agency. Along with learning who some of their clients are, we had a chance to hear about the company’s annual retreats. Check out our interview with Bornfriend below!
- MCareer SpotlightMonster Apr“A lot of the marketing I work on is digital, but I think it is really important to maintain a face-to-face relationship with clients. We love being an agency that prides itself on our clients knowing who we are. They know they can call me and speak to me anytime. Sometimes with all the technology and being able to send emails on the go, we forget about how important it is to have a day-to-day relationship with a client. I want to be able to have a conversation with a client beyond the scope of the project.”
- VCareer Path - Day in the LifeVentureFizz JunAs Director of Marketing, I get to wear a lot of different hats. On any given day I might be working with the social or search team on developing campaigns, meeting directly with clients providing marketing and business strategy, traveling to conferences and speaking to attendees about new and exciting marketing techniques, or even on-location at a video or photo shoot.