Marketing & Content Director
TEDxUW
Jan 2014 - Apr 2014 (4 months)
Director of the marketing and content team for the 2014 TEDxUW conference. Coordinated teams responsible for website development, street marketing, photography, videography, social media communications, content creation etc. Responsible for working with VP Internal and Chair to conceive, plan and execute a marketing strategy for TEDxUW 2014 that popularizes our theme, mission and brand, while adding value to TEDxUW, TED and UW in the process. In charge of channeling event vision and theme into a series of marketing campaigns to directly shape the audience’s brand perceptions and build fruitful engagements, interactions and relationships with them.