Paola G.

Social Media

MACH Digital

Jul 2024 - Current (2 years 2 months)

Developed and executed a content strategy that grew a client’s Instagram following from 700 to 4,500 in just 4 months. Managed social media scheduling and ensured timely, engaging, and visually compelling posts. Performed community management, responding to comments, messages, and audience interactions to foster an engaged community. Created social media reports, analyzing engagement, trends, and growth to optimize content strategy.

Social Media Marketing Specialist

MACH

Jul 2024 - Jan 2026 (1 year 7 months)

Exponential Growth: Engineered a content strategy that scaled a client’s Instagram from 700 to 4,500 organic followers in 120 days. Community Engagement: Performed active community management and sentiment analysis to foster a loyal and engaged audience. Trend Integration: Identified emerging trends to maximize reach and sourced influencers to drive traffic for key campaigns

Strategist & Content Creator

Freelance SelfEmployed

Apr 2022 - Current (4 years 5 months)

Lead Conversion: Successfully sold 50+ memberships prior to a business’s grand opening by conducting outbound calls to warm leads generated via social media. Video & Design: Produced high-impact long/short-form video and designed all marketing collateral for U.S. e-commerce and physical stores. Operations: Managed end-to-end email campaigns and event coordination (venue selection, invitations, and promo materials). Influencer Relations: Authored SEO-optimized blog posts and secured influencer collaborations for hotels and lifestyle brands.

Social Media Marketing Specialist

Digital Resource

Apr 2022 - Jun 2024 (2 years 3 months)

Asset Design: Oversaw the design of social media assets to maintain 100% alignment with brand identity. Account Strategy: Managed a diverse portfolio of social accounts, developing strategies to increase brand awareness and engagement.

Marketing Assistant

Get Staffed Up

Nov 2021 - Mar 2022 (5 months)

Organized client events from planning to execution, guest management, and promotional assets. Created and scheduled marketing emails aligned with campaign goals to increase reach. Managed social media content, post creation, and maintained a consistent brand voice. Redesigned the client’s website, improving layout, user experience, and overall visual branding.

Content Writer Intern

Trivayu

Jul 2021 - Sep 2021 (3 months)

SEO & Design: Authored SEO-optimized website content and designed graphics via Adobe Creative Suite to drive organic traffic.

Social Media Manager / Sales

Freelance Self employed

Sep 2020 - Current (6 years)

Managed content calendar to ensure timely publication of content across various social media channels. Conducted outbound calls to existing clients to promote new products or special offers. Coordinated scheduling and deployment of promotional emails in line with business objectives. Coordinated events, including venue selection, guest invitations, and promotional materials.

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