Zoe Huang

Junior Influencer Marketing Manager

Yepoda

Jul 2025 - Current (1 year 4 months)

Global Communications Summer Associate

Citi

Jun 2024 - Aug 2024 (3 months)

• Composed biweekly HR newsletter for an audience of over 7,000 colleagues through fielding submissions from business leaders and inputting into internal email distribution tool for distribution, as well as analyzing and interpreting engagement data
• Supported communications strategy for firm-wide Workday mobile application rollout through preparing communications plan detailing channels, assets, and deadlines, drafting internal memo, and creating PowerPoint toolkits for syndication
• Co-created proposal for DEI holiday calendar, aligning firm wide internal communications and external marketing support
• Conducted competitor intelligence report examining what and how key workplace and employer of choice topics are communicat

Client Engagement Coordinator

Burberry

Feb 2023 - Jul 2023 (6 months)

• Coordinated and lead the planning of over 50 in-store clienteling events, including booking butlers, approving catering, evite and event support, and review against regional budgets
• Collaborated cross-functionally with Operations, Merchandising, and Marketing Teams in supporting large scale brand events, including the opening of the Burberry Fifth Avenue Pop-Up which generated over $600k in sales from client events
• Supported the coordination of a variety of client experiences for over 100 clients, including trips to London Fashion Week and New York Fashion Week and related activities and activations Show less

Client Engagement Assistant

Burberry

Jul 2022 - Feb 2023 (8 months)

• Managed over 70 vendor relations, including coordinating payment system registration and owning all invoicing and invoice tracking processes
• Reported and presented quarterly budget reports, VIC trackers, activation metrics through the use of pivot tables and Tableau, as well as calendars, commercial event reports, competitor reports, and logistics decks
• Oversaw tracking and movement of season samples, uploading of digital assets, distribution of client gifting, and other administrative support Show less

Jumpman L.A. Brand Ambassador

Air Jordan

Jul 2021 - Oct 2021 (4 months)

• Reported to the Jumpman L.A. Operations Manager in supporting client-facing brand activations in the Air Jordan flagship store
• Assisted in the set-up and teardown of activations within the Jumpman L.A. retail space, lead customers and communicated brand messaging through their journey through activations, and performed assigned duties and responsibilities

Influencer Marketing Intern

Curology

Jun 2021 - May 2022 (1 year)

• Managed over 100 paid influencer relationships, providing guidance on content and strategy of campaign, and analyzed campaign performance metrics to optimize budget allocation, resulting in over 50 partnerships valued over $60k total
• Sourced and vetted over 200 Instagram, Youtube, and TikTok influencers using influencer marketing platforms such as Copper, with 55% conversion rate into product trials
• Engaged cross-functionally with User Acquisition teams to create organic content targeted towards growth and acquisition to be boosted on social media channels
• Recruited for and assisted in piloting the launch of Curology’s College Brand Ambassador Program across 8 college campuses Show less

Research Assistant

Annenberg Inclusion Initiative

Aug 2020 - Nov 2020 (4 months)

• Assisted in research for the Annenberg School’s think tank studying diversity, inclusion and equality in entertainment
• Analyzed and inputted data codes regarding speaking characters in over 100 hours of top-grossing films for portrayals of disability, gender, sexuality, age, appearance, ethnicity, and other characteristics, as well as performing reliability checks on data

Consumer Study Intern

LVMH Perfumes & Cosmetics

May 2019 - Aug 2019 (4 months)

• Conducted market research on cosmetics trends in the Chinese consumer base through analyzing qualitative and quantitative data from social media, survey results and database information
• Drafted and translated market studies and consumer research report decks on over 20 projects for LVMH Perfumes & Cosmetics brands, including a Dior mobile application project and a Givenchy advertising campaign rollout
• Supervised and transcribed over 10 focus groups and product tests, documenting subject responses for further use in reports Show less

Digital Media Intern

WPP

Jul 2017 - Aug 2017 (2 months)

• Conducted market research regarding the success of past fast food sector advertising campaigns by Yum! Brands chains
• Participated in brainstorming concepts for over 10 future advertising campaigns for Yum! Brands, including a WeChat plugin program for promoting KCF’s seasonal menu
• Produced over 20 Photoshop mockups for future advertising campaign graphics to be used in concept proposal decks

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Zoe Huang

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Behavioral traits