Helma Larkin

Global SaaS & Tech Executive | Customer Growth, Product Strategy & Digital Transformation I am a senior executive with 20+ years leading growth, transformation, and strategy across SaaS, Travel, digital advertising, and enterprise technology. My career spans leadership roles at Personio, Navan (TripActions), Google, and Dentsu, where I’ve scaled revenues from $100M to $2B+, built high-performing global teams, and influenced product strategy to meet evolving customer needs. ✔️ Growth & Retention – tripled SaaS revenue in EMEA, expanded market share, and sustained 25%+ growth at scale ✔️ Strategy & Operations – experienced COO/CEO operator with P&L ownership, M&A execution, and digital transformation leadership ✔️ Customer to Product Bridge – proven ability to align executive client relationships with product roadmaps to accelerate adoption and retention ✔️ Global Leadership – track record across EMEA, APAC, and US, building teams of 100+ and shaping company strategy I thrive at the intersection of customers, product, and strategy – helping technology companies grow, transform, and deliver long-term value.