Nick Colby

Chief Sales Officer

Mercury Insurance

Feb 2025 - Current (1 year 7 months)

Director Of Distribution - Commercial Lines

Progressive Insurance

Feb 2022 - Feb 2025 (3 years 1 month)

-Lead $9.5 billion countrywide sales organization who work with thousands of independent insurance agents selling Progressive Commercial Insurance. Supported by 5 regional leaders managing over 35 territory sales managers. -Responsible for the strategic direction of all commercial sales efforts for Progressive Insurance.

Sales Process Leader

Progressive Insurance

Sep 2021 - Feb 2022 (6 months)

-Created a governance process utilizing Salesforce to help prioritize highest ticket sales process idea items. -For the first time, became a conduit for Sales Leadership and Sales Process/Analytics organization to assess organizational training, tools, and reporting needs. -Provided direction to the organization and strategic insight to determine pilots, resources, and sales constraints.

Marketing Process Manager

Progressive Insurance

Dec 2018 - Sep 2021 (2 years 10 months)

-Develop countrywide sales and distribution processes to increase efficiency and effectiveness in the field. Improve the combination of “art and science” for sales to spend their time on the largest opportunities. -Developed product specifically stage pipelines that focused on highest potential opportunities. Those opportunities focused on either growth or profit. -Connected our opportunities with a common currency that could help sales prioritize organizational need vs. sales opportunities. -Enhanced our process in finding potential by connecting our critical data with our in house production data to visualize our lowest market share/highest potential agents across the country. -Defined and outlined a new prospect survey for new property

Regional Sales Manager

Progressive Insurance

May 2015 - Dec 2018 (3 years 8 months)

-Managed a Florida combined 4-billion auto and home premium book in Progressive’s top premium state. -Managed over 350,000 property PIF’s (+8%), 75,000 apps (+15%), 83% loss ratio (-3%), 30,000 umbrellas, 40MM in bundled written premium, and 424 MM in property premium. -Developed distribution strategy and performed sales visits with Florida direct reports (12) to sustain business retention and develop further growth. -Created and executed on sales prospecting model to help sales reps identify insurance agent ability to be successful Progressive/ASI agents. This tool was leveraged for product placement, sales capacity, and catastrophe management. -Developed, hired for, and introduced to the country a new large account manager position to enh

Territory Manager

ASI American Strategic Insurance

Mar 2014 - May 2015 (1 year 3 months)

-Performed sales visits with OH key agent accounts to increase production, deliver added agent appointments, develop key strategies, and improve relationship with key partner, Progressive Insurance. -Prospected, appointed, and developed large, OH domiciled national accounts in order to grow countrywide applications. Implemented counselor sales and strategic sales process in order to better accommodate large national accounts. -Provided guidance to new ASI marketing TM’s to drive sales in their respected states. Provided necessary training related to company products, sales processes, and system tools to new ASI marketing reps. -Implemented key marketing initiatives, provided product knowledge, and OH-specific strategies to enhance productio

Regional Sales Manager

The General

Oct 2013 - Mar 2014 (6 months)

-Performed sales visits with West Region (TX, CO, AZ, CA, MO, NV) direct reports to ensure proper strategy, counselor sales person approach, and quality of sales contacts were executed with independent agents. -Provided guidance to direct report marketing reps in helping to drive sales at the state level. Managed issues affecting production and profitability. Provided necessary training related to company products and system enhancements. -Implemented regional marketing initiatives and state-specific strategies. -Responsible for developing programs to expand the company’s distribution network. Guided sales team in prospecting, qualifying, and appointing new independent agents. -Recommended process improvements to drive efficiencies in all a

Senior Commercial Account Sales Manager

Progressive Insurance

May 2011 - Oct 2013 (2 years 6 months)

• Grew online business 40% and improved agency web presence by engaging agents to improve search engine optimization through key “how to” presentations (agency went from 0 to #4 on Google search). • Selected as one of two sales trainers countrywide to teach “counselor sales person” and “strategic selling” and provide follow-up coaching and feedback; coached multi-line reps on live commercial auto sales calls. • Supervise and support a territory with over 100 independent agencies with a focus on increasing staff skills, competency, and effectiveness. • Conducted a cost-benefit analysis evaluating territory routing and identified the opportunity to save $1,000/month in travel and appointment costs. • Created and shared competitive intelligenc

About

Detail

Timeline

Résumé