Shanna Mota

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Brand Partnership Manager

Soul

Sep 2025 - Current (1 year)

Managed strategic partnerships and customer acquisition channels for Soul, a leading wellness brand in the CBD and THC space. Oversaw the podcast advertising channel in partnership with an external media agency, managing campaign strategy, partner relationships, performance analysis, and revenue optimization. Led the company's ambassador program, cultivating relationships with commission-based brand advocates and driving community engagement. Managed paid influencer partnerships from outreach and negotiation through campaign execution and performance tracking, while also supporting the development of key retail and brand partnerships to expand awareness and distribution. Collaborated cross-functionally with marketing, creative, and leadersh

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Mind Body Practitioner

May 2024 - Jun 2025 (1 year 2 months)

Served as a Mind-Body Practitioner and Program Facilitator for a transformational online wellness program focused on nervous system regulation, emotional wellbeing, and holistic health. Led weekly coaching and educational calls for 12-week program cohorts, guiding participants through curriculum, facilitating group discussions, leading guided meditations, and providing coaching and accountability support. Collaborated on program optimization, developed educational content and resources, and created video training materials focused on nervous system regulation techniques and mind-body wellness practices. Played a key role in fostering a supportive community experience and helping participants implement sustainable lifestyle and behavior chan

Brand Partnership Manager

Paleovalley

Feb 2020 - Feb 2024 (4 years 1 month)

Managed Paleovalley's podcast advertising channel, overseeing strategic partnerships with podcast hosts, media buyers, agencies, and wellness influencers to drive customer acquisition and revenue growth. Responsibilities included identifying and testing new advertising opportunities, negotiating partnership agreements, managing partner relationships, analyzing campaign performance, optimizing media spend, tracking attribution and revenue, and reporting on key performance metrics. Collaborated cross-functionally with marketing and leadership teams to scale successful campaigns, improve ROI, and expand Paleovalley's presence across the health and wellness podcast landscape.

Director of Strategic Partnerships

Organifi

Feb 2014 - May 2019 (5 years 4 months)

Main Focus: Sponsorships and PR - Head up the sponsorship division of Organifi & Fitlife.tv - in charge of sponsoring podcasts and events - Run PR for Organifi Founder, Drew Canole - speaking engagements, TV appearances, interviews and more - Networking and Partnership opportunities - work closely with podcasters, and other influencers in the health & wellness industry to create strategic partnerships - Transform lives daily.

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Clinic Manager & Patient Care Coordinator

Shine Natural Medicine

Feb 2014 - May 2017 (3 years 4 months)

Consult on various aspects for a premier Naturopathic Clinic: - Marketing - Social Media - Event planning - Blog Writing - Community Outreach - Networking

Founder

Align

Jan 2013 - Current (13 years 8 months)

I have created ALIGN to help people reach their healthiest and happiest potential by making healthier lifestyle choices using Nutrition and Yoga as the foundation. I create customized nutrition and detox programs to meet my client's goals and encourage the addition of a Yoga practice. I believe that not one diet nor exercise fits all and I help you to find that perfect balance. Nutrition Specialties include: - Weight Loss - Gluten Free Diets - Paleo Diet Coaching - Executive Wellness programs - Intuitive Eating Yoga Specialties Include: - Customized Yoga class - Guided Meditation - Yoga Philosophy Education Meditation & Mindfulness - Custom Meditation - Mindfulness Practices - Nervous System Regulation Customized programs are offered for bo

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Clinic Manager and Patient Care Director

May 2011 - Oct 2014 (3 years 6 months)

- Managed Clinical Operations for Naturopathic Medical Center; was instrumental in establishing procedures, processes and marketing strategies for this startup clinic - Supervised six employees and three Naturopathic Doctors - Implemented new procedures and processes to increase efficiency and productivity - Increased clinic revenue through patient education and sales of treatment packages - Worked with high-profile clients on a daily basis as point-of-contact through the duration of their health plan - Helped create and implement new growth strategies for the company using social media, email marketing and event planning - Generated and executed marketing strategies - Organized community events both onsite and offsite - Worked with graphic

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Director of Operations

Grossman Burn Center

Jan 2010 - Aug 2010 (8 months)

Oversaw day-to-day operations for a leading plastic and reconstructive surgery practice. Supervised and managed ten employees - worked with payroll, H.R. issues and acted as the correspondent between staff and CEO. Business Development: assisted with expansion and recruitment efforts for Burn Center through cold calling and prepared presentations sent to prospective clients Assisted with cosmetic promotions by implementing community outreach and building the cosmetic client base through advertising and promotions. Created web site: developed concept, wrote original web site content and updated information as needed. Performed accounting services - worked with monthly reports, tracking income of doctors, monitored and reported division and c

Surgical/Patient Coordinator

UCLA Health System

Nov 2008 - Jan 2010 (1 year 3 months)

Managed operations of a surgeon's practice from initial patient consultation to post-operative and follow-up visits as Office Manager and Surgical Coordinator. Duties included: patient customer service, collecting co-pays, data entry, answering all incoming calls, screening new patients, scheduling all appointments and surgeries, responding to website inquiries, managing inventory and ordering office supplies, overseeing office billing, tracking payments and managing open A/R, marketing and selling of skin care product line, organizing and planning monthly seminars and implementing new electronic medical record system. Served as office manager and personal assistant, carrying out all above office duties as well as personal duties for the su

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