Ajay Singh
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Associate Director, Customer Success at PubMatic | Programmatic Full Circle
Gurugram, Haryana, India
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Jobs
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Associate Director - Customer Success, Mid Market AmericasPubMaticJul 2026 - Current (4 months)• Manage strategic publisher relationships, driving growth, long-term partnerships, and customer success across the US market.
• Lead and mentor a Customer Success team, ensuring operational excellence and high-quality customer engagement.
• Partner with publishers to optimize monetization across Display, Video, Mobile, and CTV inventory using PubMatic's SSP platform.
• Collaborate with Product, Engineering, and Business Development teams to resolve technical challenges and improve platform adoption.
• Analyze performance trends, identify optimization opportunities, and provide strategic recommendations to maximize publisher revenue.
• Drive onboarding, adoption, and long-term success through data-driven insights an- Senior Director - DigitalWPP MediaMay 2025 - Jul 2026 (1 year 3 months)Have successfully led programmatic strategy and execution for major brands, driving impactful results through innovative digital solutions.
• Managed a budget of INR 100 to 120Cr, ensuring optimal allocation and performance across multiple channels.
• Developed a deep understanding of the marketing funnel and 4Ps, leading to enhanced brand visibility for clients.
• Explored cutting-edge betas and innovations across DSPs like DV360 and TTD, positioning clients at the forefront of digital marketing. - Director - Biddable (Search, Social & Programmatic)WPP MediaJun 2023 - May 2025 (2 years)• Directed biddable media strategy for high-profile brands including vivo, iQOO, and KFC.
• Led a dynamic team of 10 specialists in Search, Social, and Programmatic advertising.
• Collaborated with the Business team to enhance media planning and execution, driving impactful results.
• Engaged in strategic presentations and discussions with clients to align on objectives and approaches. - Associate Director - MediaDWAOAug 2022 - May 2023 (10 months)• Serve as an account lead for various brands, including Olx Autos, ZS Consulting, and Spencers Retail.
• Oversee the entire paid media portfolio for the agency.
• Develop and present media strategies and plans aligned with branding and performance objectives.
• Lead a team of eight members spanning business and performance verticals.
• Utilize data analysis to construct PCA (Performance, Coverage, and Audience) presentations.
• Provide guidance to the team for campaign optimization.
• Engage with publishers to secure desirable properties and competitive rates.
• Manage an average monthly budget of INR 120 million and contribute to its quarterly growth.
• Employ various tools, such as GWI, comScore, D - Associate Director - Programmatic MediaPHDJun 2021 - Aug 2022 (1 year 3 months)• Served as Programmatic Media arm for vivo and iQOO Brands.
• Devising and presenting media campaigns, complete with strategies, for the smartphone launches of vivo and iQOO.
• Successfully strategizing, planning, executing, and delivering programmatic full-funnel campaigns for a range of smartphones, including vivo (Y73, V21, V21e, X60 Series, X70 Series, Y53s, V23 Series, V23e, Y75, and T1) and iQOO (Z3, Z5, iQOO 7, iQOO 7 Orange, iQOO 9 Series).
• Accomplishing the marketing objectives, such as achieving high reach, for vivo's brand campaigns like World Photography Day, Onam Campaign, Diwali Campaign, and Switch OFF campaign through YouTube campaigns on DV360.
• Managed a monthly budget of ~10 to 15Cr and helped it g - Assistant Manager - Digital MediaVDXtvApr 2019 - Jun 2021 (2 years 3 months)• Directed and provided guidance to a team of 12-14 members, overseeing campaign setup, report analysis, and proposing enhancements for optimal performance and revenue maximization.
• Resolved both internal and external issues related to campaign delivery through effective troubleshooting.
• Regularly conducted performance evaluations of team members, identifying emerging talent within the group.
• Stayed updated on the latest trends in online advertising, encompassing Display, Mobile, Instream, and connected TVs, as well as product developments like Moat Viewability and CTV/OTT/Addressable TV. Kept informed about yield optimization best practices, including CPM, CPC, CPCV, CPV, and CPE.
• Collaborated with international - Senior Executive - Digital MediaVDXtvApr 2018 - Mar 2019 (1 year)• Clients - Mazda, Walmart, BMW, Nissan, TD Bank, Chevrolet, Toyota, IKEA etc in the US/CAN markets.
• Contribute to the development of proactive QA and monitoring processes to minimize campaign disruptions, discrepancies, and related issues.
• Collaborate with internal teams to identify and implement solutions that enhance and automate the internal trafficking process.
• Provide training to Traffickers on both existing and newly introduced products.
• Analyze internal and external reports to identify and troubleshoot any discrepancy issues, offering solutions and recommendations to internal and external teams.
• Assist in the configuration of programmatic campaigns using our in-house SSP, enabling access to invento - Executive - Digital mediaVDXtvApr 2017 - Mar 2018 (1 year)- Before launching, ensure rigorous testing and quality assurance for ads and campaign targeting settings.
- Set up Dynamic Creative Optimization and User Behavior Mapping.
- Implement Programmatic campaigns through our in-house RTB-based DSP (Bidder9) to access ad inventory from various exchanges (e.g., Adx, Appnexus, Aol) for enhanced reach and performance.
- Familiarity with implementing Integral Ad Science and Moat pixels for viewability. - Associate - Digital mediaVDXtvMay 2015 - Mar 2017 (1 year 11 months)- Implement and test creative assets, including third-party tags from DoubleClick, Eyeblaster, PointRoll, MediaLytics, Flashtalking, and more.
- Examine third-party tags for domain approval, ensuring reliability, checking for malfunctioning creatives, click-through URLs, and tracking actions.
- Set up and traffic Programmatic ad campaigns using Exponential's Ad Server, collaborating with Account Managers, the Sales Team, and the Creative Team to receive campaign assets and understand client objectives.
- Proficient in complex techniques, including Dynamic Mapping, for efficiently handling large numbers of tags by using a primary key to call Tag IDs. Nested Mapping is also employed when Tag IDs need to be called based on a com - TraineeUnicommerceMar 2015 - May 2015 (3 months)Familiarity with the E-Commerce sector.
Handle all client communications and deliver internal support solutions as needed.
Accountable for maintaining client relationships and preventing any account losses.
Education
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- Bachelor of Technology (B.Tech, Electronics and Communications EngineeringSharda UniversityJan 2011 - Jan 2015 (4 years 1 month)
- SSenior Secondary, PhysicsSt Vishna Convent School AllahabadJan 2007 - Jan 2009 (2 years 1 month)
- 10th, High School/Secondary Diplomas and CertificatesMaharishi Vidya Mandir Senior Secondary SchoolJan 2005 - Jan 2007 (2 years 1 month)
Awards
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- EFive Years MilestoneEmmy LuongAjay began his career in vdx.tv as an Associate and is now Assistant Manager.
Ajay is an excellent team player and his dedication to work is unparalleled. His peers and subordinates find him very professional, committed and easy to go team lead.
He has in depth knowledge of his domain and is personally involved with his team members in all the campaigns. He also possess strong work ethics and has also started undertaking additional responsibility in the organization, like being a Captain of winning house and is also a part of FAW committee.
Vdx.tv wishes - SChampion Of the QuarterSakshi KhuranaIn Q4, Ajay worked in Asia shift and shown his brilliant performance in many ways. He has trafficked majority of complex campaigns like DTCM, Hilton etc. and synced up with respective account managers to set these campaigns live with minimum possible TAT. His ability to wisely switch between Bidder & instream products differentiates him from others. Ajay also supported US shift with their urgent campaigns in Q4 which was great help for team. He has proved himself as an accurate & quick trafficker and is now all set for QA role.
- Ownership/Self-Driven IndividualGroupM Nexus