Janeth Hassan Martins

Janeth Hassan Martins

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SaaS Marketing Strategist | Email & Lifecycle Automation | CRO | Privacy & Compliance Messaging for Legal-Tech
Madrid, Community of Madrid, Spain
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Résumé

Jobs verified_user 0% verified
  • iubenda
    CRM - E-mail Marketing Specialist
    iubenda
    Jan 2024 - Current (2 years 10 months)
    At iubenda, I specialize in email marketing, lifecycle communication, and in-app engagement to support user activation, retention, and conversion within a product-led environment. I develop and manage campaigns that are informed by user behavior, product usage, and growth priorities — helping translate complex, compliance-driven products into clear, actionable messaging across multiple touchpoints. My role combines technical execution with strategic thinking: I craft user journeys that guide individuals through the value of our tools — from discovery and onboarding to advanced usage and upgrades. I use in-app tools to deliver contextual announcements, walkthroughs, and surveys that support product education and gather user insights. I colla
  • D
    Digital Marketing Consultant
    Jun 2022 - Jan 2024 (1 year 8 months)
    Webmefy is a consultancy firm specializing in the development of digital projects, with a primary focus on e-commerce that leverages technology for the optimization and automation of processes to increase sales volume. As experts in Shopify Plus, we are responsible for creating, migrating, and redesigning online shops to maximize their potential on the platform. During my tenure at Webmefy, my tasks included active participation in DTC (Direct to Customer) campaigns based on advanced email and SMS marketing strategies. I played a key role in devising strategies, designing and launching email marketing and SMS campaigns, creating lead nurturing flows, and applying CRO to optimize the conversion rate of emails through the Klaviyo tool for int
  • D
    Digital Marketing Intern - Consultant
    Dec 2021 - Jun 2022 (7 months)
  • Johns Hopkins Whiting School of Engineering
    Business Consultant
    Johns Hopkins Whiting School of Engineering
    Nov 2021 - Jan 2022 (3 months)
    Business consultancy for Anzen Engineering, as part of MSES Inmersion Program 2022 - a joint initiative by Johns Hopkins Withing School of Engineering (Johns Hopkins University) and MADI - Master in International Business Management (Universidad Carlos III de Madrid)
  • C
    Social Media Content & Analytics
    Carlos III University of Madrid
    Sep 2021 - Aug 2022 (1 year)
  • E
    English Language Teacher
    Sep 2021 - Jan 2022 (5 months)
Education verified_user 0% verified
  • C
    master, Master's Degree in International Business Management, (business, management, marketing and related disciplines),
    Carlos III University of Madrid
    Jan 2021 - Jan 2022 (1 year 1 month)
  • U
    bachelor, BA - English Language and Literature & Minor in Critical Theory, 8.0/10
    University of Santiago de Compostela
    Jan 2016 - Jan 2021 (5 years 1 month)
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