Paul Loeffler
About
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Head of Comms and Brand
San Francisco, California, United States
Résumé
Jobs
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Head of Communications + BrandCyeraJun 2026 - Current (5 months)- SVP, Communications + BrandBILLNov 2024 - May 2026 (1 year 7 months)Led BILL's Corporate Marketing function -- Communications (External and Internal Comms), Brand and Creative, Influencers + Social, Community, and Content.
- CCO/Chief Communications Officer — Empowered Gusto’s Integrated Communications TeamGustoJun 2019 - Nov 2024 (5 years 6 months)Built Gusto's Integrated Communications Team from scratch -- Communications (External + Internal), Economic Research, Social, Evangelism, Community + Events, and Brand Content.
Successfully positioned Gusto as the platform of choice for entrepreneurship and growing businesses.
Established Gusto as a leading voice on economic and labor issues. Built Gusto's economic research program from the ground up. Created high-velocity earned media engine driven by inbound demand and scaled to deliver 100s of annual tier 1 earned media coverage across leading outlets, including Wall Street Journal, New York Times, Bloomberg, CNBC, ABC News, NBC Today, World Economic Forum, Harvard Business Review, NPR/Marketplace, Politico, Busines - VP/Head of Communications, Economic Research, and ContentApartment ListApr 2018 - May 2019 (1 year 2 months)Built and led a modernized Communications org -- External and Internal Communications; Content; and Economic Research teams.
- VP/Head of Global Communications + ContentAtlassianSep 2015 - Apr 2018 (2 years 8 months)Joined pre IPO and scaled during hyper growth phase to $10B+ market cap.
Led teams responsible for all of Atlassian's Global Corporate Communications: Financial; M&A; Legal; Executive Comms; Employer brand; Internal Comms; Reputation Management and Crisis Comms; Change Management; Company Thought Leadership; Product and Brand content.
-Previously led Communications and Analyst Relations for HipChat and Confluence products. - Senior Vice PresidentSutherlandgoldAug 2012 - Sep 2015 (3 years 2 months)• Built brands across Enterprise/SaaS, Consumer Internet, and Hardware companies with category development, thought-leadership platforms, demand generation, and driving brand awareness.
• Led SG's Enterprise/SaaS practice--clients included: Apigee (public, then acquired by Google); Bill.com (publicly traded); Braintree Payments/Venmo (acquired by Paypal); Cloudflare (publicly traded); Crittercism/Apteligent (acquired by VMWare); Xamarin (acquired by Microsoft)
• Consumer work included: Apartment List; BloomThat (acquired by FTD companies); IFTTT; Klout (acquired by Lithium Technologies) Pebble Smartwatch; Whistle Labs (acquired by Mars Petcare - VP/Head of CommunicationsMode Media Corporation formerly Glam MediaJan 2011 - Feb 2012 (1 year 2 months)• Led all strategy for External and Internal communications programs, reporting to CEO and President of company.
• Built program that resulted in significantly stronger message pull through, increased air cover in key industry trades and 80% growth y/y for overall coverage.
• Led rebranding effort that changed the perception of Glam from being viewed as a common ad network to a premium provider of advertising solutions and lifestyle content.
• Directed cross-functional communications for Glam's $150M acquisition of Ning. - Vice PresidentSutherlandgoldSep 2008 - Jan 2011 (2 years 5 months)• Drove strategy and planning, provided executive counsel, and managed Comms operations for client accounts, including: media relations, thought leadership campaigns, budgeting and resourcing, and developing junior team members.
• Agency management team.
• Clients included Trulia (public, then acquired by Zillow), Causes.com, Lookout Mobile Security, Meraki (acquired by Cisco), Millennial Media (acquired by AOL), Tapulous, and Xobni (acquired by Yahoo). - PCommunications ManagerPalm Inc webOSAug 2006 - Sep 2008 (2 years 2 months)• Directed company’s online and viral communications initiatives, including PR agency management, product launches, influencer relations and social media.
• Led product communications for Palm smartphones, including Palm Centro--the most successful selling phone in Palm history.
• Managed company crisis-communication and reputation-management issues.
• Launched and served as editor of Palm Corporate Blog. - ASenior Communications SpecialistAskcomAsk Jeeves IAC SearchJun 2004 - Aug 2006 (2 years 3 months)• Managed PR for Bloglines product, successfully helping to double the number of subscribers from 500K to 1M in 1 year.
• Developed viral communications program including influencer relations, corporate blogging, reputation management, and special events. - Assitant Account Manager and Brand PlannerFitzgerald CoFeb 2003 - May 2004 (1 year 4 months)
Education
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- BA, HistorySan Francisco State UniversityJan 1997 - Jan 2001 (4 years 1 month)