Jessica Marabella

Jessica Marabella

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Content Marketing and Communications Leader for B2B SaaS, AI, and Health Tech
San Diego, California, United States

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Jobs verified_user 0% verified
  • Traild
    Content Marketing Lead
    Traild
    Jun 2026 - Current (5 months)
    Leading content marketing at TRAILD, building the content engine to support brand awareness, demand generation, customer education, and revenue growth.

    In this role, I own content strategy and execution across core marketing channels, including thought leadership, website content, SEO/AEO, webinars, nurture sequences, customer stories, campaign assets, and sales enablement.

    I partner closely with product marketing, growth, channel marketing, sales, revenue operations, customer success, and agency partners to turn TRAILD’s market expertise into clear, useful content for finance and AP leaders.

    My focus is on building a scalable content function that strengthens TRAILD’s positioning, supports the buyer journey
  • Carrot
    Content Marketing Manager
    Carrot
    Feb 2025 - May 2026 (1 year 4 months)
    Lead content strategy for a health technology platform, translating clinical research, product innovation, and customer outcomes into SEO-driven content, thought leadership, and demand-generation assets that support pipeline growth.
    • Architect and execute the company’s SEO and editorial strategy, increasing organic search impressions more than 5.5× and organic traffic nearly 3× within the first year.
    • Translate complex clinical evidence and product capabilities into customer narratives, case studies, and technical content that support sales conversations and market education.
    • Manage end-to-end development of high-impact assets, including clinical briefs, white papers, webinars, blog content, and sales enablement materials
  • Suivera
    Strategic Communications & PR Lead (Consulting)
    Suivera
    Jan 2025 - Current (1 year 10 months)
    Leads strategic communications and narrative development for a mission-driven nonprofit and media platform, elevating executive voice, expanding audience reach, and positioning Suivera at the intersection of emotional wellness, leadership, and social impact.

    Partnered with founders to shape executive narrative and thought leadership positioning, translating mission and values into clear, compelling market-facing messaging.

    Drove earned media and visibility strategy, securing podcast engagements, media features, author events, and strategic collaborations to expand reach and influence.

    Identified and partnered with influencers to amplify book reach and readership.
  • CivicPlus
    Director of Content and Communications
    CivicPlus
    Aug 2021 - Sep 2024 (3 years 2 months)
    • Helped support 480% customer growth over six years by leading content strategy, brand narrative development, and integrated communications for a rapidly scaling government technology SaaS company.
    • Directed cross-channel marketing initiatives spanning editorial, PR, digital content, webinars, and sales enablement, ensuring consistent messaging across marketing, product, and executive communications.
    • Led and scaled a 10-person international creative team, producing integrated campaigns and content programs that generated thousands of marketing leads and supported aggressive revenue growth targets.
    • Owned corporate communications and public relations strategy, managing agency partners and earned media programs to elevate
  • CivicPlus
    Media And Communications Manager
    CivicPlus
    Jan 2019 - Aug 2021 (2 years 8 months)
    • Elevated editorial, social media, public relations, thought leadership, and advertising plans
    for seven software products, supporting the department's achievement of 110% of the 2020
    lead goal.
    • Implemented an agile creative development process and increased team productivity by 40
  • CivicPlus
    Technical Writer
    CivicPlus
    Aug 2016 - Jan 2019 (2 years 6 months)
    Write and develop paid and organic social media, white papers, fact sheets, brochures,
    internal training documents, banner advertisements, Google AdWords content, checklists,
    press releases, case studies, blogs
  • POMCO Group
    Manager, Business Development Administration
    POMCO Group
    Jun 2016 - Aug 2016 (3 months)
    Managed a team of three business development specialists to produce sales proposals and
    track quantitative metrics associated with proposal responses and win-loss ratios.
  • F
    Founder
    Jan 2014 - Current (12 years 10 months)
    Lead content strategy, thought leadership, and communications programs for B2B SaaS, start-up tech, and mission-driven organizations. Partner with founders, executives, and marketing teams to translate complex products, ideas, and data into narrative-driven content that builds authority and drives pipeline.

    Selected work includes:

    smartShift (SAP modernization): Develop executive-level thought leadership and SEO content supporting SAP S/4HANA transformation initiatives, translating complex technical concepts into clear, outcome-driven narratives for CIO and enterprise audiences.

    Suivera (nonprofit): Lead publicity, media strategy, and partnership development to elevate brand visibility, support a bestselling
  • Selfemployed
    Founder
    Selfemployed
    Jan 2014 - Current (12 years 10 months)
    Lead content strategy, thought leadership, and communications programs for B2B SaaS, start-up tech, and mission-driven organizations. Partner with founders, executives, and marketing teams to translate complex products, ideas, and data into narrative-driven content that builds authority and drives pipeline.

    Selected work includes:

    smartShift (SAP modernization): Develop executive-level thought leadership and SEO content supporting SAP S/4HANA transformation initiatives, translating complex technical concepts into clear, outcome-driven narratives for CIO and enterprise audiences.

    Suivera (nonprofit): Lead publicity, media strategy, and partnership development to elevate brand visibility, support a bestselling
  • POMCO Group
    Marketing & Communications Specialist
    POMCO Group
    Nov 2013 - Jun 2016 (2 years 8 months)
    • Managed the development of corporate content, sales, and marketing materials.
    • Ghost-authored articles for POMCO executives published in regional and national business
    publications.
    • Created thought leadership content for a lead-generation campaign targeting over 6,000
    prospects.
  • POMCO Group
    Account Manager
    POMCO Group
    May 2010 - Nov 2013 (3 years 7 months)
    Held NY State Insurance License; supported complex benefits communication and client-facing program strategy.

    Responsible for the overall management of Health Benefit Plan accounts, working directly with clients' administrative staffs to provide plan recommendations based on plan analysis and to support new business opportunities.
  • Eric Mower and Associates
    Senior Account Executive
    Eric Mower and Associates
    May 2008 - Apr 2010 (2 years)
    Managed integrated accounts, including Motorola EMb and Transitions Optical, with budgets
    exceeding $1 million.
  • M
    Account Executive
    Mark Russell Associates
    Jan 2005 - Dec 2008 (4 years)
    Managed B2B and B2C accounts, including Oakwood, Schering-Plough, and FedEx Kinko’s.
Education verified_user 0% verified
  • University of Rochester
    Bachelors, English, Kappa Delta Sorority, Panhellenic Society Council
    University of Rochester
    Jan 2001 - Dec 2004 (4 years)
  • SI Newhouse School of Public Communications at Syracuse University
    Master of Arts - MA, Advertising, Advertising
    SI Newhouse School of Public Communications at Syracuse University
Projects (professional or personal) verified_user 0% verified
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