Leslie Fitzsimmons
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Chief Strategy Officer (CSO) at FitGMR, Advisory Board Member Rutgers Business School, Board Member CancerFIT
Cincinnati, Ohio, United States
Résumé
Jobs
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- FChief Strategy Officer (CSO)FITGMRMar 2023 - Current (3 years 8 months)As Chief Strategic Officer, I collaborate closely with the CEO. My responsibilities include overseeing the development and implementation of the company's long-term strategic plans, identifying opportunities for growth and profitability, and assessing potential risks and challenges. I am also responsible for building and maintaining relationships with key stakeholders, including customers, partners, investors, and employees. FITGMR is a leading esports technology and player performance organization dedicated to enhancing the esports experience. With a focus on healthy gaming practices, comprehensive training programs, and innovative technologies, FITGMR empowers esports enthusiasts and professionals to reach their full potential.
- FHead Of MarketingFITGMRNov 2021 - Mar 2023 (1 year 5 months)Identified growth opportunities, assessed risks, and ensured profitability by building key relationships with customers, partners, investors, and employees.
- EBoard MemberEsports Trade AssociationMay 2021 - Oct 2022 (1 year 6 months)
- BExecutive Director of Sales & MarketingBeasley EsportsNov 2019 - Jun 2021 (1 year 8 months)Monetized multimedia content by forging strategic partnerships, sponsorships, and overseeing content. Led platform rebranding efforts, integrated new shows, and managed brand reputation.
- UCollege InstructorUNLV Hank Greenspun School of Journalism and Media StudiesJan 2017 - Oct 2019 (2 years 10 months)Developed comprehensive curriculum, guided students in research, strategy, and presentation of integrated marketing campaigns.
Director of Underwriting and Corporate Sponsorship, Director of Rebel Media GroupUniversity of NevadaLas VegasJan 2017 - Nov 2019 (2 years 11 months)Pioneered a startup lab, driving sustainable growth, and fostering strategic relationships.
Coordinated growth strategies and managed 50 student interns and volunteers, partnering with local businesses and non-profits. Boosted revenue for UNLV’s public radio stations through innovative promotional partnerships and sponsorships.- Strategic Planning and Marketing ConsultantSelfemployedSep 2016 - Nov 2021 (5 years 3 months)Advised prominent brands in entertainment, technology, and esports, shaping effective marketing strategies. Worked closely with esports leagues and collegiate programs, crafting and executing impactful marketing plans and partnerships.
- NDirector of Sales And Business DevelopmentNRG MediaSep 2015 - Sep 2016 (1 year 1 month)
- Vice President of Revenue ManagementiHeartMediaApr 2012 - Dec 2014 (2 years 9 months)Forecasted revenue growth, maximized profits, and managed a Revenue Manager team overseeing $400MM in total revenue across major markets.
- Senior Director of Revenue ManagementiHeartMediaJul 2010 - Mar 2012 (1 year 9 months)Performance management and training of Revenue Managers covering the Los Angeles, New York City, Chicago, Washington, DC/Baltimore, and San Diego Markets
Set revenue growth strategies and budgets for digital and broadcast brands Direct responsibility for the Los Angeles Market. Continued leadership and oversight of all Political advertising for the company - Director Of Revenue ManagementiHeartMediaJan 2009 - Jul 2010 (1 year 7 months)Significantly maximized revenue growth for IHEART MEDIA Markets in Washington, DC, Charlotte, and Baltimore. Pioneered the development and implementation of the company's inaugural Political advertising procedures, comprehensive training modules, and stringent guidelines
Education
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- BBachelor of Fine Arts - BFA, Fine and Studio ArtsBoston University and University of Rhode Island