Wyatt Link

Marketing Manager

The Hiller Companies

Jul 2024 - Current (2 years 2 months)

As the Marketing Manager at the Hiller Companies, I am responsible for the following: Strategic Leadership - Develop and implement comprehensive marketing strategies aligned with business goals - Grow the marketing team while collaborating with senior leadership to achieve company objectives - Own marketing budget and resource allocation across all marketing initiatives Brand Management - Oversee brand strategy, ensuring consistency across all touchpoints - Lead rebranding efforts for new acquisitions during integration - Manage apparel store, literature, and other branded materials Digital Marketing and Customer Experience - Direct digital marketing strategies across all channels (website, social media, email, etc.)

Digital Customer Experience Manager

The Hiller Companies

Oct 2022 - Aug 2024 (1 year 11 months)

As the Digital Customer Experience Manager, I work closely with leadership and key stakeholders to manage current digital channel strategy and to develop KPIs ensuring experimentation, learning, and efficiency in new channels. Development of customer journeys and optimizing the customer experience are core functions of this position. This position will regularly perform industry and customer research to ensure the company marketing strategy is providing continuous business development and to align external communication to provide the best customer experience. The Digital Customer Experience Manager furthers Hiller on its journey to the best customer experience. Primary Duties & Responsibilities: Digital Customer Experience including: -

Leader, Digital Marketing

PVI Holdings Inc

Jan 2019 - Oct 2022 (3 years 10 months)

As the Leader, Digital Marketing, at PVI Holdings, I am responsible for driving innovation, optimizing digital channels, and creating new digital products within our businesses to accelerate digital transformation (DX) and improve the customer experience (CX) for our Industrial B2B customers. Owner of the Innovation Funnel within PVI consisting of 21 Innovation Initiatives, totaling $1.25MM in spend reporting directly to the business unit CFO with frequent stakeholder interaction and management with five subsidiary OpCo C-suites and leadership teams. Created and led 25+ design thinking sessions to better empathize with our customers, define personas and the customer journey, create problem statements, ideate solutions, test, and iterate w

Marketing Specialist

Setpoint Integrated Solutions Inc

Jan 2017 - Dec 2018 (2 years)

Worked closely with leadership and other key stakeholders to manage the current industry marketing strategy and develop an integrated marketing communications plan to ensure brand consistency. Owned OEM Marketing funds and managed all campaigns. Product owner of the corporate website. Performed regular industry research to ensure this strategy is providing continuous business development and aligning with current trends. Focused on content development and digital distribution. Managed all social media profiles for Setpoint IS as well as a blog and advertising campaigns. Skills in Social Media, Google Analytics, CMS, HTML, collateral development, agency relationships, stakeholder engagement with community and trade organizations such as

Global Management Trainee

Pon

Jan 2015 - Jan 2017 (2 years 1 month)

Setpoint Integrated Solutions – Baton Rouge, LA • 3rd Project with Pon Holdings BV – ValvKeep Standardization Project (June 2016-Jan. 2017) • Standardized the asset management program ValvKeep (VK), which was provided by our OEM partner GE Oil and Gas, across the 9 branch locations of Setpoint Integrated Solutions. Increased throughput of work by 15%. W&O Supply Houston and Jacksonville - Sales Assignment (April 2016-May 2016) Pon Equipment / Pon Power (PEPP) Holdings – Almere, Netherlands • 2nd Project with Pon Holdings BV – Affordability Project part of the Win in Pon initiative (Sept. 2015 – March 2016) • Worked with OEM Caterpillar to establish Parts Price Zones across 8 OpCos in 4 countries (Netherlands, Denmark, Sweden, and Norway)

Masters Student, specializing in Integrated Marketing Communications

IE Business School

Sep 2013 - Jul 2014 (11 months)

Completed the Master in Management program at IE Business School with a specialization in Integrated Marketing Communications. This specialization was taught by professionals from McCann Worldgroup and culminated in an IMC campaign pitch to Coca-Cola Europe.

M

Executive Development Program - Sales Manager

Macys Inc

Jun 2012 - Jul 2013 (1 year 2 months)

Northgate Store #567, Cincinnati District – Cincinnati, OH Executive Development Program for Store Management (June 2012 – July 2013) * Better Sportswear Sales Manager – Personally responsible for $4.4 Million in annual business with 25 direct reports. * Drive Sales – Through coaching and recognition of direct reports, correct implementation of presentation and advertising * People – Conduct ongoing talent analysis and establish career progression plans for key players to retain top talent

C

Distribution Route Specialist

CocaCola Refreshments Great Lakes Regional Headquarters

Apr 2011 - Sep 2011 (6 months)

• Dispatch Analyzed and dispatched product ensuring maximum efficiencies and lowest possible cost delivery methods were applied to all dispatched loads. Personally responsible for all bulk shipments leaving from Greensburg, PA and Evansville, IN distribution centers. Dispatched an average of 96,000 cases of product per week. • Time Variance Analysis Analyzed and interpreted variance of dispatched routing and actual routes taken. • Interdepartmental Cooperation Established relationships with distribution center managers within Coca-Cola Refreshments, while working cooperatively on a daily basis. • Computer Aided Analysis Maximized the efficiency of each truck routed by analyzing oppo

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