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Lauren LaRoche

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Chicago, Illinois, United States
Contact Lauren regarding: 
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Full-time jobs

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • Mommy Poppins
    LIFESTYLE CONTRIBUTOR
    Mommy Poppins
    Jan 2020 - Current (6 years 10 months)
    • Writer for Mommy Poppins • Write weekly articles on local and national parenting topics, kids events, and activities • Manage keywords and SEO to increase web traffic, and drive metrics to Mommy Poppins and their advertising clients
  • The HOTH
    COPYWRITER
    The HOTH
    Jan 2019 - Current (7 years 10 months)
    • Copywriter for THE HOTH • Write daily articles on finance, real estate, home improvement, travel, lifestyle, and parenting for advertising clients • Manage keywords, SEO, and titles to increase click-thru, and drive traffic to clients websites, blogs, and social media
  • P
    COPYWRITER
    PRESTO MEDIA
    Jan 2018 - Jan 2022 (4 years 1 month)
    • Copywriter for Presto Media • Write weekly articles on finance, real estate, home improvement, travel, lifestyle, and parenting for advertising clients • Manage keywords, SEO, and titles to increase click-thru, and drive traffic to clients websites, blogs, and social media • Specific teams include; Ask.com, Science 101, Parenting 101, and Finance 101
  • C
    SENIOR MARKETING MANAGER
    CBRE COMMERCIAL REAL ESTATE
    Jan 2011 - Jan 2019 (8 years 1 month)
    • Conception, design and distribution of marketing materials including email campaigns, surveys, proposals, presentations, brochures, flyers, blog posts, and photography • Responsible for web, email, digital and social media accounts, vendor coordination, photography, and marketing budgets • Coordinated digital programs for CBRE and its clients • Planned and executed marketing campaigns to drive traffic and boost exposure on CBRE retail properties • Maintained reports on email performance, ROI, and areas of improvement
  • C
    MANAGING WEB + EMAIL EDITOR
    CBS BROADCAST NETWORK
    Jan 2007 - Jan 2011 (4 years 1 month)
    • Web and email editor/writer for CBS News Lifestyle & Leisure Section • Managed freelance writers and editorial calendar • Coordinated digital programs for CBS and advertising clients • Planned and executed marketing campaigns to drive traffic and boost sales on all CBS Media properties • Developed strategies to improve article and blog retention, open and click-thru rates • Maintained reports on email performance, ROI, and areas of improvement • Work with internal sales departments to ensure sales marketing campaigns were successful for the client and met advertising expectations
  • S
    SPECIALIS
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