Deborah Farmanian

As Head of Events at Armada, I'm building our global event strategy to showcase edge computing infrastructure that saves lives in contested and remote environments—from first responders coordinating disaster relief to resilient operations in bandwidth-constrained locations.

Throughout my 17+ year career, I've architected event portfolios that drive measurable business impact:

✅ At Aviatrix (AI-powered cloud security), I scaled our event portfolio while driving significant pipeline growth and cost optimization across high-yielding global programs
✅ At Blue Coat Systems, I built the global event function from zero pre-IPO—turning scrappy startup budgets into outsized pipeline and brand moments
✅ Led major conference activations engaging 100K+ attendees and C-suite decision-makers
✅ Built cross-functional campaigns with Sales, Product, and Marketing teams to maximize ROI through data-driven attribution
✅ Scaled hybrid event programs using Salesforce, Cvent AI, HubSpot, Marketo, and Asana

I'm energized by Armada's mission: technology that saves lives and defends critical infrastructure when connectivity matters most.

If you're thinking about edge computing, defense tech, or resilient infrastructure, I'd love to connect.