Jennifer Bowie

I’m a strategic UX Research leader who builds and scales research organizations, turns insight into foresight, and translates complex systems into product and business growth. I began my career in academia at Georgia State University, teaching UX research, design, and technical communication. Publishing and presenting on human-centered systems and navigation sharpened my ability to translate complex ideas into real-world solutions. I later transitioned to The Home Depot, shifting from academic rigor to enterprise impact, distilling research into stakeholder-ready insight that shaped decisions and growth. As a UX Researcher at two Fortune 500 companies, I led large-scale research initiatives across consumer and B2B digital ecosystems, serving billions annually. At The Home Depot, I earned the Homer Award for measurable gains in checkout conversion and revenue performance. At AT&T, I led award-winning research programs, including a redesign of late payment experiences that increased mobile adoption from 28% to 76%, reduced support calls by 23,000+, and improved cycle time by 50% through ResearchOps frameworks. I then moved into building and scaling UX Research organizations (0→1→scale) across high-growth SaaS and enterprise environments. In regulated domains (privacy, compliance, and AI governance), I embedded research into portfolio strategy and ensured usability within regulatory systems. During the Homes.com acquisition, I led research integration efforts that shaped roadmap alignment and team restructuring. I also launched programs like Friday Five and UX Spotlights to increase visibility and cross-team adoption. At Intapp, I lead enterprise AI research strategy, partnering with executive and GM leadership to advance trust-centered AI design, product vision, and go-to-market positioning. I embed research into design systems, revenue strategy, and client advisory forums to ensure insight drives investment, product direction, and growth.