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Marc Foerster

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Ex-Pro Gamer Turned Esports Business Strategist | Connecting Brands with Gaming Audiences Globally
Unterföhring, Bavaria, Germany

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Education

Résumé


Jobs verified_user 0% verified
  • ESL FACEIT Group  EFG
    Senior Director Commercial Strategy
    ESL FACEIT Group EFG
    Jul 2026 - Current (4 months)
  • Hochschule für angewandtes Management
    Gast-Dozent
    Hochschule für angewandtes Management
    Mar 2024 - Jul 2025 (1 year 5 months)
    • Deliver lectures on esports formats and competitive structures, covering how tournaments, leagues, and show matches are designed, operated, and monetized across different titles and regions.
    • Teach pricing strategy (the Five P’s of price politics) applied to the esports industry, using real-world case studies from esports properties, sponsorship deals, and media rights negotiations.
    • Bring 10+ years of professional gaming experience and 8+ years of esports business leadership into the classroom, grounding academic concepts in lived industry reality.
  • build a rocket  Esports agency
    Director Consulting
    build a rocket Esports agency
    May 2022 - Jun 2026 (4 years 2 months)
    • Lead the consulting division at build a rocket (a SPORTFIVE company), a 70-person international esports advisory agency. Full P&L ownership and reporting directly to the Managing Directors.
    • Manage a 7-person fully remote consulting team, building and maintaining a remote-first culture within the company’s hybrid operating model
    • Direct client engagements across DACH, EMEA, and global markets. From strategic consulting and brand positioning through campaign execution for blue-chip brands including Nestlé (Nescafé, KitKat), Marriott, Ralph Lauren, Visa, LG, and Uber Eats
    • Led the strategic development of the Uber Eats x EA FC launch activation, which won the Effie Bronze 2024 as the first award in the agency’s history
  • ProSiebenSat Media SE
    Associate Director Esports
    ProSiebenSat Media SE
    Apr 2019 - May 2022 (3 years 2 months)
    • Co-led the esports business unit within ProSiebenSat.1 Sports GmbH (7Sports), overseeing strategy, product development, and commercial partnerships.
    • Played a key role in the successful M&A acquisition of esports.com, supporting due diligence, integration planning, and brand transition.
    • Served as interim Product Owner for the esports.com relaunch, leading the end-to-end reconception of the product, brand identity, and subsequent internationalization.
    • Introduced OKR-based agile methodologies across the product and editorial teams, improvin
  • SPORT GmbH
    Product Owner Esports
    SPORT GmbH
    Jan 2018 - Mar 2019 (1 year 3 months)
    • Spearheaded the creation of eSPORTS1, the first dedicated Pay-TV channel for esports in the DACH region, leading an interdisciplinary team from concept through launch.
    • Defined and tracked business case KPIs across traffic, reach, and revenue, implementing agile workflows to ensure targets were met on schedule.
    • Directed the production of major live esports broadcasts including the FIFA eWorld Cup 2018, TAG HEUER Virtual Bundesliga, and ESL ONE Hamburg 2019.
    • Secured strategic media partnerships with DreamHack Leipzig and Gamescom, expanding SPORT1's presence at marquee gaming events.
    • Represented SPORT1 as a speaker at industry events including SpoBis Gaming & Media and DMEXCO.
  • strafejump GmbH
    Consultant Gaming & Esports
    strafejump GmbH
    Nov 2016 - Jan 2018 (1 year 3 months)
    • Advised established brands on market entry strategy for the esports and gaming sector, developing positioning, messaging, and activation roadmaps (Gerolsteiner, Warsteiner, DropZone for Gameforge).
    • Designed holistic marketing concepts grounded in competitive analysis and audience insights, translating gaming culture into actionable brand strategy.
    • Managed end-to-end campaign execution, from planning through measurement, reporting against pre-defined KPIs.
    • Created pitch decks, workshop materials, and thought leadership content to support new business acquisition.
  • DHL Supply Chain
    Intern Communication, Marketing and Training Manager
    DHL Supply Chain
    Feb 2014 - Aug 2014 (7 months)
    • Managed internal communications and training documentation for a major logistics organization, ensuring materials were current and accessible across teams.
    • Coordinated cross-team training schedules for coaches and evaluated internal dashboard solutions through stakeholder interviews.
  • M
    Management Assistant for Marketing Communication
    MEDIA CONSULTA Advertising GmbH
    Jun 2009 - Jul 2011 (2 years 2 months)
    • Completed a commercial apprenticeship (Ausbildung) at an international full-service advertising agency, gaining hands-on experience in accounting, marketing, sales, and PR.
    • Contributed to the production of advertising materials and supported national public relations mandates.
  • Y
    Esports Athlete
    YAWS
    Jan 2006 - Jan 2016 (10 years 1 month)
    • Competed professionally in WarCraft III for over a decade, earning recognition as European Champion (2008), German Champion (2009), and Vice World Champion (2015).
    • Traveled to international tournaments across Europe and Asia, developing cross-cultural communication skills and performing under extreme competitive pressure.
    • Served as a commentator and on-screen talent for real-time strategy esports broadcasts, building skills in live communication and audience engagement.
    • Developed deep expertise in gaming community dynamics, competitive formats, and player ecosystems, knowledge that directly informs my current strategic work with brands.
Education verified_user 0% verified
  • Hochschule Heilbronn  Hochschule für Technik Wirtschaft und Informatik
    Bachelor of Arts - BA, Business Economics - Sportsmanagement
    Hochschule Heilbronn Hochschule für Technik Wirtschaft und Informatik
    Jan 2011 - Jan 2016 (5 years 1 month)
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