Iyrah Williams
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Co-Founder & Chief Content Officer
London, England, United Kingdom
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Co-Founder & Chief Content OfficerPubity GroupSep 2020 - Current (6 years)• Co-founded Pubity Group in 2020 and helped build one of the largest social-first media companies focused on Gen-Z audiences • Grew the network to 150M+ followers across Instagram, TikTok, Snapchat, Facebook and YouTube • Generate 10B+ monthly content views across a portfolio of global entertainment brands • Lead content strategy, audience growth, monetisation and original content across the group • Manage a 40+ person team spanning Social, Monetisation, Originals and Creator Partnerships • Built and scaled brands including Pubity, Memezar, Dad Says Jokes and Old Friend Club- ZBusiness OwnerZar Media LTDJul 2018 - Sep 2020 (2 years 3 months)• Founded and scaled Memezar into one of the largest meme brands on social media • Grew the audience to 30M+ total followers across multiple platforms • Generated hundreds of millions of monthly views and engagements through social-first content • Worked directly with brands including Bumble, EA and Hinge on digital campaigns
- Social media executiveLADbible GroupSep 2016 - Jun 2018 (1 year 10 months)• Joined LADbible at age 16 and quickly became part of the team responsible for audience growth across social platforms • Grew LADbible’s Instagram audience from 2M to 7M followers in just over a year • Managed content strategy, publishing and community growth for one of the world’s largest social media brands
- Instagram Account OwnerSelfemployedAug 2014 - Sep 2016 (2 years 2 months)• Co-founded and operated several of the world’s largest football communities on Instagram • Grew audiences to millions of followers while still in secondary school • Built one of my first profitable digital media businesses through audience growth, content strategy and brand partnerships