Paola Navarette

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SOCIAL MEDIA MANAGER (FREELANCE)

Solar

Oct 2023 - Feb 2024 (5 months)

build awareness and engage with the target audience during the pre-launch of the brand • Kept a content calendar to ensure a consistent posting schedule across all platforms • Managed and oversaw the company's Facebook, TikTok, Pinterest, and IG + responsibly oversaw community management

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CONTRIBUTOR

Manila Standard

Jul 2023 - Current (2 years 10 months)

• Covers technology, environment and sustainability, and motoring

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TECH CONTRIBUTOR (FREELANCE)

Philippine Star

Jul 2023 - Current (2 years 10 months)

Writes and reviews for PhilSTAR Tech, the section of The Philippine STAR

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MARKETING CONTENT SPECIALIST

Faboulash PH

Mar 2023 - Aug 2023 (6 months)

brand's products—for Instagram and TikTok • Developed marketing materials like blog posts and press releases and came up with a solid, creative monthly content calendar that reflects the brand's key messaging • Managed the brand's social media typically fostering and maintaining an active and engaged online community • Identified and engaged with influencers to amplify brand messaging and reach new audiences. Built relationships with KOLs and media

Z

COPYWRITER (FREELANCE)

Zing Studio HK

May 2022 - Oct 2022 (6 months)

marketing one-pager, internal comms posts, newsletter stories, blog posts, and electronic direct mail (EDM) Kong Disneyland, and Sino Club • Edited and proofread copy as needed

KEYWORD SPECIALIST (FREELANCE)

Canva

Oct 2020 - Current (5 years 7 months)

• Develops descriptive content—titles, keywords, and phrases—for graphics • Closely reviews the metadata for approved content in the pipeline and in production • Does research on the latest tags to keep up with the trends for each content types

LIFESTYLE JOURNALIST & CONTENT PRODUCER

Manila Bulletin

Jul 2019 - Feb 2021 (1 year 8 months)

• Wrote for Lifestyle print, website, and Philippine Panorama magazine. • Styled articles, pitched story ideas, and proofread final copies of the newspaper • Provided compelling news + lifestyle coverage under beauty, health, fashion, youth, travel, and arts beats (See #mbwellbeing on social media platforms) • Produced online content, covered events, and wrote articles for MBites, the food vertical of MB • Managed social media accounts + company website

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LIFESTYLE INTERN AND CONTRIBUTOR

Manila Standard

Jun 2018 - Feb 2019 (9 months)

and fashion Monitored and wrote articles for Conducted live tweets • Performed research, proofread final copies, and checked all facts to maintain high standard of journalistic integrity

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Segment writer

UST Tiger Media Network,

Jan 2018 - Jan 2019 (1 year 1 month)

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MARKETING COMMUNICATIONS CONSULTANT

• Produced news materials and web copy for clients like Amazon, SM Development Corporation, and Globe Telecommunications • Worked with Bridges PR agency and CuWrite LLC • Conducted interviews to gather research and quotes

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