Toby Gabriner

Chief Executive Officer

Help Scout

Apr 2026 - Current (4 months)

Strategic Advisor

Bitly

Apr 2025 - Sep 2025 (6 months)

Chief Executive Officer

Bitly

Aug 2020 - Apr 2025 (4 years 9 months)

Recruited by the board to lead Bitly through its next phase of growth, platform expansion, and operational transformation. Over a 4+ year tenure, evolved the company from a single-product utility into a multi-product B2B SaaS platform, while materially scaling the business, improving profitability, and modernizing the go-to-market model from enterprise-only to a hybrid PLG + enterprise motion. Key outcomes and impact: • Transformed Bitly into a workflow-centric platform spanning link management, branded QR codes, analytics, and integrations, materially expanding use cases and monetization • Built and scaled a product-led growth engine alongside a global enterprise sales motion, expanding the customer base from tens of thousands to hundreds

CEO

NextRoll

Nov 2017 - Aug 2020 (2 years 10 months)

Recruited to lead a strategic repositioning of the business and unlock new growth levers. During my tenure, guided the company through its first phase of sustained profitable growth, while expanding from a single-channel performance marketing platform into a multi-product, software-enabled technology company. Key outcomes and impact: • Founded and scaled a new SaaS business unit from zero to meaningful ARR within two years, establishing a durable recurring revenue engine alongside the core business • Drove the company to consistent profitability, balancing disciplined cost management with continued investment in product innovation and growth • Repositioned the company from a narrowly defined ad tech player into a broader marketing technolo

Investor and Board Member

Improvado

Oct 2017 - Oct 2021 (4 years 1 month)

President

NextRoll Inc

Apr 2017 - Nov 2017 (8 months)

Investor and Board Member (acquired by Snap)

Popwallet Acquired by Snap Inc

Oct 2016 - Oct 2021 (5 years 1 month)

Advisor

NextRoll Inc

Aug 2016 - Apr 2017 (9 months)

Member Board of Directors (acquired in April 2018)

PX

Jul 2016 - Apr 2018 (1 year 10 months)

Member Board of Directors

Altitude Digital

Nov 2015 - Sep 2017 (1 year 11 months)

Consulting CEO

MAGNIFIFM

Jan 2015 - Jul 2016 (1 year 7 months)

The world’s first interactive music service that connects listeners directly into their local concert scene.

CEO

Adaptv

Apr 2014 - Dec 2014 (9 months)

President

Adaptv

Dec 2009 - Apr 2014 (4 years 5 months)

As President (and later CEO) was key in developing the product vision and go to market plan for Adatp.tv, a SaaS Platform to automate the buying and selling of video advertising. Led the team that grew revenue from $200k in 2009 to over $50M ($200M+ in billings) in four years. Raised $20M series C round. Adap.tv was named one of the fastest growing technology companies in Silicon Valley by Inc. Magazine and was acquired by AOL in September 2013 for $405MM.

President

Tribal Fusion a former Exponential division

Oct 2008 - Dec 2009 (1 year 3 months)

Responsible for sales, strategy, marketing, product marketing and international expansion. Reorganized the sales operation to support a combination of regional coverage and vertical expertise thus boosting sagging sales. Hired key personnel in EMEA and APAC which lead to the growth of international sales from 10% of revenue to over 20%. Drove new product direction and go to market plans.

A

CEO

Adzilla New Media

Jan 2008 - Oct 2008 (10 months)

CEO

Rocket Fuel Inc formerly x

Dec 2005 - Nov 2007 (2 years)

Led a team that transformed the company to become one of the first Demand Side Platforms (DSP) focused on providing a SaaS advertising and marketing platform to agencies and brands. Over two year tenure, raised $6MM in venture capital, doubled revenue each year and oversaw the winning and managing of customers such as American Express, State Farm, and Aol. [x+1] was acquired by RocketFuel for $230MM.

President

Carat

May 2003 - Dec 2005 (2 years 8 months)

As President of Carat Interactive in the US, led the team that grew billings from $90MM to $350MM in three years winning such accounts as Aol, Western Union, Pfizer, Hyundai/Kia, Adidas, and P&G. Responsible for creating the industry's first combined TV and digital unit dubbed Carat Fusion which pioneered cross-platform planning, buying and measurement.

F

President

Freestyle Interactive acquired by Carat in May

Transformed the company into an award winning creative and media agency that serviced clients such as EA, Microsoft, Progressive Insurance and Adobe. Led a team that successfully grew company revenue by over 500% in three years and architected the sale of Freestyle to Carat one of the largest media planning and buying agencies in the world.

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