Juan Blanco

Paid media specialist

Lantern Sol

Dec 2025 - Current (8 months)

Paid Media Specialist Lantern Sol Leading paid media strategy and execution for eCommerce brands across Meta and Google Ads, with full ownership of performance across the entire funnel. I drive scalable growth initiatives focused on efficiency and profitability, leveraging KPIs such as ROAS, CPA, and blended performance metrics to guide decision-making. In a highly client-facing role, I partner closely with stakeholders to align paid media strategy with broader business objectives, ensuring campaigns generate sustainable and profitable revenue, not just traffic. I take full-funnel ownership, actively identifying and executing CRO opportunities to improve conversion rates, increase AOV, and maximize customer lifetime value. This includes

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Cofundador

Cooute

May 2025 - Nov 2025 (7 months)

Founder responsible for leading the digital marketing strategy and the development of Cooute’s online store, a jewelry brand built on dark luxury aesthetics and rebellious elegance. I work closely with my partners and the creative team to design collections, campaigns, and digital experiences that position the brand in the market. • Designed and launched the Shopify store from scratch, building collections, configuring payment gateways, and optimizing the user experience with Microsoft Clarity. • Led the launch of all collections (ATRA, LUDUS, VENUS, etc.), developing branding, storytelling, and content strategies. • Implemented an email capture and nurturing funnel through Klaviyo: pop-up design, automated flows, and strategic retargeting.

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Consultor de marketing digital

Roma Medicina Estética

Nov 2024 - Feb 2025 (4 months)

As a Media Buyer and Marketing Specialist at Roma Medicina Estética, I played a key role in developing and executing successful advertising campaigns across multiple platforms, including Facebook, Instagram, and TikTok. My primary focus was to drive awareness, engagement, and conversions for the clinic’s aesthetic services, with a particular emphasis on maximizing client bookings for consultations and treatments.

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Director de proyecto

Libereco

Oct 2024 - Dec 2024 (3 months)

As Project Leader at Libereco, I successfully launched an ecommerce store focused on online product sales. I designed and implemented an optimized sales funnel to maximize conversions, configured the store infrastructure by integrating e-commerce platforms and marketing tools, and created ad campaigns on Facebook and Instagram. These efforts resulted in an impressive ROAS of 13.3 within the first month, delivering outstanding results and establishing a strong foundation for scalable growth.

Paid media specialist and growth strategist

freelance

Nov 2023 - Jan 2026 (2 years 3 months)

Growth Strategist and Media Buyer with experience managing over $600K in advertising budgets across industries such as technology, jewelry, music, fashion, and e-commerce. Specialized in designing high-converting sales funnels that drive revenue growth and scale brands profitably. I’ve led integrated campaigns on Meta Ads, TikTok Ads, and Google Ads, applying creative testing frameworks, audience optimization, and deep performance analysis focused on ROAS, CAC, LTV, and MER. I combine strategic thinking with data-driven execution to turn insights into measurable growth. Implemented Microsoft Clarity for fashion clients to identify friction points in the user journey, resulting in significant improvements in conversion rate. Designed and e

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