Greg Gamarra

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Founder

Esenseu Inc

Jun 2025 - Current (1 year 6 months)

Full-service eCommerce, Brokering, and AI Implementation agency for small businesses.

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Direct of Digital Operations

SK Market Inc

May 2025 - Nov 2025 (7 months)

Responsible for updating core accounting software and AP applications. Translated and refined current processes to streamline financial functions including reporting, O2C and P2P.

Senior Product Manager, Ecommerce, SkinMedica

AbbVie

Sep 2023 - May 2025 (1 year 9 months)

Delivered 80% YoY revenue growth for DTC through paid funnel optimization and differentiated audience strategies.

Launched new affiliate marketing platform and restructured Amazon strategy, boosting facial cleanser sales 48% YoY.

Oversaw Brilliant Connections platform, enabling 3,000+ healthcare providers via micro-site activation.

Ecommerce Manager

Tivic Health

Aug 2022 - Sep 2023 (1 year 2 months)

Lead Direct to Consumer strategy for a novel bioelectronic sinus device. Responsible for all sales and marketing reporting. Took product from negative to positive contribution margin for DTC channels.

Took product from negative to positive contribution margin for DTC channels by leveraging organic traffic sources. Targeted key opinion leaders (medical publishers) to include “bioelectronic” language in key articles and captured traffic through SEO (own first page results for “bioelectronic sinus device”).

Head of Global eCommerce and Growth BI

Bluelab Corporation Limited

Nov 2020 - Aug 2022 (1 year 10 months)

Manage a small, dynamic team to expand and optimize our global go-to-market through eCommerce marketplaces. Lead digital transformation projects including systems architecture review to foster data-driven decision making.

Launched international Amazon marketplaces including Pan-EU and Canada. Leading Bluelab’s new go-to-market strategy for Asian markets with eCommerce focus.

Developed account planning tool for sales team. Responsible for company-wide revenue forecasting. Evaluating systems architecture with goal of moving all reporting capabilities to Microsoft Power BI.

Ecommerce Manager

Bluelab Corporation Limited

Aug 2019 - Nov 2020 (1 year 4 months)

Responsible for strategic development of Amazon channels in the USA and international marketplaces. Deliver on P&L and profitability goals through efficient management of advertising and marketing campaigns.

Instituted best practices for Amazon, including adjusting product mix, SEO optimization, and ad campaign management. Grew monthly revenue 10x within 3 months. Amazon is now the 2nd largest customer and Bluelab is the #1 brand in the pH meter category by revenue.

Led market research to assist with product development for a new customer segment. Presented a customer segmentation, competitor matrix and demand forecast to guide product teams towards designing for a previously unaddressed persona.

eCommerce Manager

KushCo Holdings Inc

Jan 2019 - Aug 2019 (8 months)

Responsible for customer facing digital initiatives. Translated webstore features into technical requirements documentation for development team.

Designed and sourced development for the creation of a Customer Portal. Customer Portal streamlined ordering by matching customers with unique SKUs and pricing tiers. Constructed a frictionless UX to decrease time-to-order and total clicks by half.

Spearheaded a financial controls initiative for NetSuite ERP. Established data integrity protocols (roles and permissions), cleaned up data records, and handled change management for several departments.

Product Marketing Specialist

KushCo Holdings Inc

Jul 2018 - Jan 2019 (7 months)

Managed digital marketing campaigns across a variety of products and services within the KushCo family. Contributed to key projects across the marketing spectrum, especially eCommerce and web activities.

Optimized SEO on SuiteCommerce Advanced webstore. Revenue increased 50% within 3 months.
Flexed into a variety of marketing projects including NPS email automation, in-house photography studio design, customer segmentation, and corporate video script writing.

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Ecommerce Manager

Neoflam Americas

Nov 2017 - Jul 2018 (9 months)

Responsible for all online business for Neoflam and French Bull brands ranging from channel management, to marketing campaigns, web development, and more. Oversaw associate level employees and coordinated with creative, operations, and customer service departments.

Launched business analytics initiatives including keyword harvesting, data warehousing, and optimization. Primary focus was Amazon Advertising. Maintained target ACOS and reduced inefficient spend by 15%.

Redesigned French Bull Shopify store to produce 100% month-over-month growth in sales. Focused on creating more mobile friendly UX.

Mapped and debugged NetSuite ERP integrations with several eCommerce channels including order and fulfillment flow

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Ecommerce Associate

Neoflam Americas

Feb 2016 - Nov 2017 (1 year 10 months)

Managed sales channels and content development associated with the Neoflam brand. Launched a company blog, managed social media accounts, and optimized all product listings.

Ran eCommerce channels including Amazon, Shopify, Walmart, Bed Bath & Beyond, Wayfair, and Houzz.
Leveraged SEO techniques to increase discoverability and boost conversion rates.

Collaborated with development teams to launch a new corporate Wordpress website.

Generated content for all channels and social media campaigns including graphics, product videos, blog posts, and more.

Built an email marketing campaign and generated 12,000 sign-ups in a 1 month period.

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Social Media Manager

Mrs Read For Fun

Aug 2015 - Jun 2017 (1 year 11 months)

Managed a YouTube channel promoting children’s literacy through entertaining book reviews.

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Video Production Assistant

Digital Arts Plus

Aug 2015 - Feb 2016 (7 months)

Produced, filmed, and edited video projects including educational pieces, sports highlights, and performing arts. Worked primarily in Adobe Premiere Pro and After Effects.

Web Copywriter

Domainitecom

Mar 2013 - Aug 2015 (2 years 6 months)

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Greg Gamarra

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