Ben T

Ben T

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Principal- Online Marketing Firm | Author of The Local Lowdown | 24+ Yr. Veteran Marketing Consultant | Expert SEM, SEO, SMM | Expert Auto Dealer, Real Estat...
Atlanta, Georgia, United States
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  • A
    Author - THE LOCAL LOWDOWN: Your Blueprint For Multi-Location & Franchised Google Ads Domination
    Aug 2025 - Current (1 year)
    I'm proud to announce that after 24+ years as an early adopter of Google advertising and after two and a half decades in the digital marketing and web advertising trenches, I've written and published my first book, in series. I've written this practical step by step guide book in order to share my deep learnings and varied experience for marketers and businesses to achieve success, leveraging Google Ads, and to experience growth in their enterprises. THE LOCAL LOWDOWN: Your Blueprint to Multi-Location & Franchised Google Ads Domination will hopefully be the first stepping stone for you, as SMBs, Local Services companies and even enterprise level multi-store businesses to acquiring more customers with a better return on money investment
  • EchoPark Automotive
    Lead Strategist, Paid Search Online Marketing for Auto Dealer Natl' Franchise (EchoPark, Sonic Auto)
    EchoPark Automotive
    Apr 2018 - May 2020 (2 years 2 months)
    100% responsible for all paid search, display and paid social marketing for Sonic Automotive's newly launched used car brand, EchoPark Automotive. Worked hand-in-hand with the Marketing Director and lead the TiTech marketing consulting team in building, optimizing and growing the strategy and implementation of all Google Ads, Microsoft Ads and Facebook Ads for EchoPark's used car, multi-location franchise of car dealerships nationwide. We were instrumental in growing the company's 6 dealerships in Texas into 24 dealerships in 17 markets within the time span of 24 months. During this time we drove sales lead volume to an all-time high. And our marketing team drove cost per lead to an all time low. Show less
  • A
    Lead Paid Search Online Marketing Consultant
    Appareon via TiTech Marketing
    Jan 2018 - Apr 2019 (1 year 4 months)
  • C
    Technical Sales Engineer > Product Manager
    Convirza (formerly LogMyCalls)
    Feb 2015 - Feb 2018 (3 years 1 month)
    Formerly LogMyCalls - We’ve now changed our name to Convirza! And we've launched the first Call Marketing Optimization system #adtechsf #Convirza https://goo.gl/V8wkjn Convirza leverages automated Conversation Analytics (Call Scoring), DNI (Dynamic Number Insertion) and Advanced Call Tracking to find ingenious ways to use customer conversations to deliver remarkable business results. To address the growing demand for intelligence from phone interactions. Convirza's call analytics and automation platforms help sales, marketing, sales center and customer service teams analyze and act on calls to generate more revenue and improve customer experience. Show less
  • S
    Senior Account Manager > Sales Engineer US
    Jul 2013 - Feb 2015 (1 year 8 months)
  • T
    Chief Marketing Strategist & Consultant/Principal
    TiTech Marketing
    Mar 2012 - Current (14 years 5 months)
    Lead, nurture and establish marketing strategies, campaign management and client partner relationships. Lead, oversee and manage client marketing strategy and assist in creating, optimizing and managing campaigns hands-on. Lead and manage marketing and media managers. Lead and manage analytics and data visualization managers. Lead and manage technical, development and web managers.
  • Cardinal Digital Marketing
    Director - Search Marketing and Analytics
    Cardinal Digital Marketing
    Feb 2012 - Dec 2017 (5 years 11 months)
    Lead advanced Analytics strategic initiatives Lead expert for advanced Analytics project decisions and recommendations Go-to subject matter expert for complex Analytics implementations Driver and lead proponent for omni-channel/multi-channel attribution strategies, projects and initiatives Lead advanced phone call analytics strategies and initiatives Lead advanced call analytics tools' integrations, strategies and implementations
  • Allconnect
    Manager - Paid Search Marketing
    Allconnect
    Feb 2012 - Jun 2013 (1 year 5 months)
    - Grew Paid Search ROI 452% and Contribution Margin $6000/month on average within a 12 month period - Created and launched major paid search initiative for Dish Network partnership - Developed Google and Bing search marketing, SEM, strategy, account structure and site and landing page lead/call tracking strategy for Dish Network paid search initiative with SEO considerations - Managed and worked with one SEM manager to implement the SEM strategy and tracking requirements - Collaborated with the online marketing and analytics team EVP, members and cross-functional teams to reach moving, aggressive, time-sensitive tracking, revenue and acquisition goals - Conducted site, SEM landing page and on-page conversion optimization testing and recomme
  • Wpromote
    Director - Search Engine Marketing
    Wpromote
    Sep 2010 - Jun 2012 (1 year 10 months)
    Director - Search Engine Marketing heading up the new office in Atlanta, Georgia. - Headed up newly established agency presence in Atlanta, Georgia - Developed search marketing, SEM, strategies and structures for numerous clients in various industries - Oversaw and assisted in implementation of search strategies for clients and SEO recommendations - Oversaw and lead implementation of search marketing strategies by account managers - Oversaw and assisted with continual optimization of approximately sixteen clients' SEM efforts - Regularly improved performance of clients' SEM efforts and met or exceeded clients' performance goals - Established and led new processes and strategy for reporting SEM performance for clients - Initiated development
  • IHG Hotels & Resorts
    Search Engine Marketing Specialist - Test & Development Lead
    IHG Hotels & Resorts
    Sep 2008 - Sep 2010 (2 years 1 month)
    Testing & Development Lead Part of a global team managing and optimizing over $5 Million+ per month in paid search (PPC) initiatives with Google AdWords, Yahoo! Search Marketing and MSN/Bing for the world’s largest hotelier with seven international hotel brands totaling approximately 4500 individual hotels Part of a global team driving approximately 1 Billion in annual SEM revenue Owned a pivotal role in establishing and maintaining a truly data driven team culture – Led official testing and analysis of SEM initiatives, search engines’ features/betas, ad testing, messaging, etc. Provided and presented recommendations based on test results and ‘learnings’ to the global team as actionable insights in order to constantly improve performanc
  • Wyndham Destinations
    Electronic Marketing Coordinator
    Wyndham Destinations
    Nov 2006 - Aug 2008 (1 year 10 months)
    Spearheaded in-house SEM initiatives for approximately 400 hotels (brought in-house from an agency) Restructured and continually optimized all Search Engine Marketing inititatives for promoting all hotels Worked closely with Google and Yahoo representatives in implementing new and Beta opportunities and in continuing account optimization Managed SEO (Search Engine Optimization) relationship with outside agecy Assisted in research and development of SEO strategy for two ecommerce hotel websites Initiated and assisted in developing landing page strategies and site layout and architecture for usability, SEM and SEO Analyzed, edited and approved SEO recomendations created by agency Managed and manipulated website content for Optimized Search En
Education verified_user 0% verified
  • Emory University
    bachelor, Bachelor of Science, Applied Physics
    Emory University
    Jan 1992 - Jan 1998 (6 years 1 month)
  • Emory University
    bachelor, B.S., Applied Physics
    Emory University
    Jan 1992 - Jan 1998 (6 years 1 month)
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