Sam Holliday
About
Detail
Co-founder & CEO
New York, United States
Résumé
Jobs
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Director Board of DirectorsSimpliFedMar 2025 - Current (1 year 8 months)Board Director at SimpliFed, a maternal care at home platform centered on breastfeeding and baby feeding support. We support families in all 50 states, covered by our commercial, Medicaid, and TRICARE health plan contracts across the US.- Member Board of DirectorsHealth Care Transformation Task ForceJan 2024 - Current (2 years 10 months)Established in 2014, the Task Force is a multistakeholder consortium that supports accelerating the pace of transforming the delivery system into one that better pays for value. Representing a diverse set of organizations from various segments of the industry – including providers, payers, purchasers, and patient advocacy organizations – we share a common commitment to transform our respective businesses and clinical models to deliver a health system that achieves equitable outcomes through high-quality, affordable person-centered care. We strive to provide a critical mass of policy, operational, and technical support that, when combined with the work being done by CMS and other public and private stakeholders, can increase the momentum of
- VFounding Member, Steering Committee MemberVC Coalition by DiMeJan 2021 - Dec 2024 (4 years)The V1C Coalition by DiMe (formerly called IMPACT) was the industry group advocating for policy and reimbursement needed to support the evolution of healthcare delivery toward virtual-first approaches. Oshi Health was a Founding Member along with other virtual-first care delivery companies, payers, patient advocates, investors, legal experts and other stakeholders.
- Co-founder & CEOOshi Health IncDec 2019 - Current (6 years 11 months)Oshi Health is revolutionizing the way people receive care for gastroenterology (GI) and digestive health conditions. We diagnose and treat a range of GI conditions with a highly convenient, accessible, personalized and value-based virtual care delivery model.
- MIncubated Startups as Founder, Consultant & AdvisorMultiple Early Stage Healthcare CompaniesJun 2018 - Nov 2019 (1 year 6 months)Worked to develop & incubate several startup companies and advised several others in the clinical trial, digital health, food as medicine and healthcare services sectors.
- Chief Operating OfficerCecelia HealthMar 2016 - Jun 2018 (2 years 4 months)Chief Operating Officer of Fit4D (now Cecelia Health), whose mission is to improve the lives of people with diabetes and other chronic conditions. The company helps payers and pharma companies improve medication adherence and quality measure performance in people living with diabetes via a telehealth approach using Certified Diabetes Educators (CDEs).
- Vice President, Operations - Healthcare SolutionsEveryday Health IncAug 2015 - Mar 2016 (8 months)Led operations, implementation, hiring and finance for the Healthcare Solutions (Tea Leaves Health) business at Everyday Health, including SaaS technology and data-driven marketing platforms and digital consumer and physician engagement solutions. We helped health systems and hospitals to develop and execute their growth strategies by analyzing their markets, acquiring and engaging consumers/patients via data-driven marketing and managing relationships with referring physicians.
- Vice President, Corporate DevelopmentEveryday Health IncJun 2014 - Aug 2015 (1 year 3 months)Led the acquisitions of data-driven marketing platforms for pharma (DoctorDirectory, Nov 2014), health systems (Tea Leaves Health, Aug 2015) and rare disease marketing (Cambridge BioMarketing, March 2015).
- Judge for Penn Wharton Startup Challenge - Healthcare TrackPenn Wharton EntrepreneurshipJan 2014 - Current (12 years 10 months)Every year I greatly enjoy returning to Penn & Wharton to judge the Healthcare track of the Penn Wharton Startup Challenge in which students from across the University's many programs enter startup business plans and compete to win seed capital and interest/attention from investors.
- Vice President, Health Engagement StrategyEveryday Health IncDec 2013 - Jun 2014 (7 months)Created new product strategy to serve healthcare payors and provider organizations (health systems, hospitals, ACOs). Developed landscape map of over 250 digital health companies in target sectors and completed detailed reviews and diligence on over 30 high priority potential partnership and acquisition candidates. This work led to the formation of the new Healthcare Solutions business unit.
- EHR Association, Executive Committee MemberHIMSSJun 2013 - Dec 2013 (7 months)The HIMSS Electronic Health Record (EHR) Association is the trade association of Electronic Health Record (EHR) companies, addressing national efforts to create interoperable EHRs in hospital and ambulatory care settings. The Executive Committee establishes the guiding principles of the EHR Association and develops and implements strategic plans.
- Vice President, Population HealthGReenway medical technologiesApr 2013 - Dec 2013 (9 months)Led these new business units from Greenway's IPO through the sale and take-private to Vista Equity Partners.
- Vice President, PrimeRESEARCH (pharma services)GReenway medical technologiesMar 2012 - Apr 2013 (1 year 2 months)
- Healthcare Investment BankerJP MorganJun 2009 - Mar 2012 (2 years 10 months)Advised healthcare companies on mergers & acquisitions as well as equity (IPO, follow-on, venture capital) and debt financing. Client companies and deals spanned healthcare sub-sectors, including:
- Healthcare IT (provider, payer and life sciences)
- Revenue cycle management
- Group purchasing organizations (GPOs) / Supply Chain Management
- Pharmaceutical Outsourcing (CROs, CMOs)
- Specialty Pharma & Biotech
- Medical Devices - Healthcare Investment BankingJPMorganJun 2008 - Aug 2008 (3 months)Advised healthcare companies on mergers & acquisitions as well as equity (IPO, follow-on, venture capital) and debt financing. Client companies and deals spanned healthcare sub-sectors
- ManagerAccentureJul 2001 - Jul 2007 (6 years 1 month)6 years experience conducting strategic, operational and IT implementation projects for the R&D organizations of the top pharmaceutical companies.
Spent 18 months leading a consortium of top pharma companies to evaluate the impact on clinical research & drug safety efforts caused by broader adoption and data exchange between electronic health records (EHRs)
Received two internal recognition awards:
Accenture H&LS Client Value Creation Award, 2006
Accenture H&LS People Developer Award, 2006
Education
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- MBA, Healthcare ManagementThe Wharton SchoolJan 2007 - Jan 2009 (2 years 1 month)Henry J. Kaiser Family Foundation Merit Award, 2009
William Kissick Alumni Award, 2009 - BSE, Chemical EngineeringUniversity of PennsylvaniaJan 1997 - Jan 2001 (4 years 1 month)Melvin C. Mostad Award, 2001
Engineering Alumni Design Competition – First Place Award, 2001
Frederick Zeisberg Award for Design and Technical Writing, 2001 - MMoorestown High SchoolMoorestown High SchoolJan 1993 - Jan 1997 (4 years 1 month)
Awards
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- Rock Health Top 50 in Digital Health - System DisruptorRock HealthThe Top 50 in Digital Health honors leaders pushing digital health forward and taking bold strides toward a brighter future in healthcare. This year’s honorees are driving innovation across primary care, women’s health, youth mental health, and other critical areas of care.
https://www.top50indigitalhealth.com/honorees
https://www.top50indigitalhealth.com/honoree-sam-holliday - 50 Under 50 HonoreeSlice of HealthcareThis award honors leaders selected for their contributions in areas such as digital health, clinical innovation, and healthcare technology. Winners were chosen based on their impact, past achievements, and input from industry peers.
Publications
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- JOpportunities for Electronic Health Record Data to Support Business Functions in the Pharmaceutical Industry—A Case StudJournal of the American Medical Informatics Association JAMIA OctThe Pfizer Healthcare Informatics team conducted a series of guided interviews with 35 Pfizer senior leaders to elicit their understanding, desires, and expectations of how Electronic Health Records (EHR) might be used in the pharmaceutical industry today and/or in the future. The interviews yielded fourteen use case categories comprising 42 specific use cases. The highest priority use cases were “Drug Safety & Surveillance,”
“Clinical Trial Recruitment,” and “Support Regulatory Approval.” Fifteen EHR companies were surveyed to assess their functionality against the specified use cases. Self-reported responses from the EHR companies were highest for “Virtual Phase IV Trials” and “Document Management for Clinical Trials.” This research - PeCouponing: Delivering Greater Value in the Clinician’s Prescribing WorkflowPhysicians Interactive FebDescribes how pharmaceutical manufacturers can increase their value, relevance, and engagement with clinicians by integrating into today’s healthcare digital workflow—specifically electronic health records (EHR) and ePrescribing. Topics covered include:
• The dramatic growth and adoption of EHRs and ePrescribing in the delivery of care
and how those tools provide opportunities to offer value-added services such as patient
cost-savings programs in new, more efficient ways;
• How physicians increasingly use ePrescribing, and how traditional coupon programs must
integrate to keep pace and remain relevant;
• The emergence of eCouponing: how it works, its effectiveness, its challenges, and the
benefits it offe