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Alex Wilkes
About
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Chief Executive Officer
Georgia, United States
Résumé
Jobs
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Chief Executive OfficerNational Vision IncAug 2025 - Current (1 year 2 months)- PresidentNational Vision IncAug 2024 - Aug 2025 (1 year 1 month)
- President, AmericasCooperVisionJun 2022 - Sep 2024 (2 years 4 months)
- Senior Vice President & General Manager (Pearle Vision)LuxotticaFeb 2016 - Jul 2022 (6 years 6 months)Responsible for overseeing the overall strategic direction of Pearle Vision, a franchise optical retail brand owned by Luxottica, including its in-store patient experience, franchise opportunity and retail components.
- Vice President - Vision Care (LensCrafters)LuxotticaOct 2012 - Feb 2016 (3 years 5 months)Member of LensCrafters Executive Leadership Team with responsibility for 3,000 Optometrists and $925M Clinical Services and Contact Lens Revenue across 985 Corporate and Sub-Lease Locations.
Developed and launched a New Doctor Affiliation Model. This new model replaces a traditional sub-lease arrangement with one that offers longer lease term for affiliated Doctors, allows for joint investment to fund innovation, provides clear growth targets, and patient satisfaction expectations.
Serve as Executive Sponsor for AccuExamTM, a comprehensive re-invention of the Eye Exam Experience that provides a marketable point of differentiation by elevating LensCrafters as the Vision Care leader.
Represent Luxottica on tw - Senior Director - Strategy (LensCrafters)LuxotticaNov 2010 - Oct 2012 (2 years)Lead strategic planning processes, including, 3-Year Plan, Annual Operating Plan, and Business Development Playbook/Pipeline.
Provided day-to-day Leadership for strategic initiatives, including:
• Outlet Channel Development – LC leader responsible for developing a comprehensive outlet store strategy
• Doctor Strategy – Developed comprehensive strategy to transform LensCrafters vision care positioning across 4 platforms: Eye Care Innovation, Patient Retention, Medical Services, Contact Lenses.
• Pricing Transformation – Lead pricing transformation initiative delivering 150bp Gross Margin improvement. - Senior ManagerAccentureJan 2005 - Nov 2010 (5 years 11 months)Consulting Executive specialized in Management Consulting with focus on Consumer Products, Retail, and Telecom industries.
Advanced from Staff Consultant, to Engagement Manger, to Senior Manager in 4 Years.
Managed teams of up to 20 consultants and consulting revenue of $5M+ (with full sales, contracting, P&L, and delivery responsibility).
Sample of results achieved:
• Deployed Retail Process Vision for $200B Global Automotive Company. Outcome standardized 80% of dealer operations globally and removed 180 minutes of non-value added time per vehicle.
• Developed channel strategy and retail concept for $30B Communications Company. Oversaw all aspects related to commercializing new retail concept acro - ConsultantDeloitteApr 2003 - Jan 2005 (1 year 10 months)Conducted due diligence for companies contemplating M&A.
Developed executive, Board of Director, and broad based compensation strategies through benchmarking, total direct compensation (“TDC”), and Black-Scholes stock option valuation.
Worked on various change-in-control (“CIC”) consulting engagements, including preparation of Golden-Parachute calculations under IRC §280(g).
Seconded to the Brussels office for a 6-month assignment after starting with the Firm in April 2003. Performed various international fiscal testing and modeling.
Re-structured Russian Gaming and Entertainment Company to take advantage of multi-national fiscal provisions. - Marketing RepresentativeBDS MarketingJan 1999 - Jan 2001 (2 years 1 month)
Education
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- BA, Economics, GermanUniversity of Iowa