SVP product & marketing children's group
Wolverine Worldwide
Nov 2015 - Aug 2016 (10 months)
- Refreshed iconic Stride Rite children's brand with over 100 years of history through Built for Childhood Platform.
- Focused product creation against millennial parent consumer insights resulting in several innovative product launches designed to bring joy to children and confidence to parents.
- I led the product creation and marketing teams that delivered product and marketing storytelling for brands across the Wolverine portfolio (Merrell, Saucony, Sperry Topsider, Keds, Hush Puppies and Stride Rite).