Lauryn Turner

Executive Vice President & Chief Operating Officer

Dallas Wings

Jan 2025 - Current (1 year 7 months)

Oversee all non-basketball operations, including revenue, ticketing, merchandising, marketing, communications, events, business intelligence, HR, finance, and fan engagement. Key Achievements: • Tripled revenue and increased ticket sales 146%, including record setting $2.75M single-game gate. • Delivered largest professional women’s sporting event in Texas history (20,409 attendees). • Grew social media following by 1M+ in 4 months; achieved top engagement per follower in U.S. professional sports. • Constructed largest press event in WNBA history (1,500+ attendees), maximizing media exposure and sponsor visibility. • Completed first-ever financial audit, strengthening fiscal discipline and operational transparency.

Chief Operating Officer

USA Gymnastics

Mar 2020 - Jan 2025 (4 years 11 months)

Led finance, technology, HR, event marketing, and commercial operations, driving organizational growth, cultural transformation, and athlete-centered impact. Key Achievements: • Led comprehensive transformation initiatives to foster transparency, accountability, and ethical conduct . • Achieved full USOPC audit compliance, completed financial audits, and delivered quarterly compliance reports. • P&L & Budget Management: Managed ~$50M P&L (including Foundation), overseeing budgeting, forecasting, financial analysis, and grant reporting. • Major Events: Directed 2024 Gymnastics City USA (Olympic Trials, National Congress, Gym Champs), delivering 80,000+ tickets, 200,000+ attendees, $75M+ economic impact, and 4x profit increase. • Commercial

Vice President of Business Development

Varsity Brands

Apr 2015 - Apr 2019 (4 years 1 month)

Hand-picked by CEO to develop growth strategies and lead cross-functional teams across a diversified $4B athletic apparel and events portfolio. Key Achievements: • Drafted a 5-year, $1B growth strategy, achieving targets 18 months ahead of schedule and enabling an early Bain Capital private equity transaction. • Delivered $375M in new business contracts while operating ~5% under budget. • Directed cross-functional teams overseeing sales, operations, marketing, and business analytics. • Implemented Salesforce to provide a holistic view of operations, driving data-informed decision-making.

National Director of Business Development

Varsity Brands

Jan 2014 - Mar 2015 (1 year 3 months)

• Drafted initial business plan and established proof of concept for cross-division sales program (IMPACT) • Created compelling value proposition including acquisition of branding company • Led customer master integration across 3 companies to a centralized Salesforce.com • Championed the St. Jude Children’s Research Hospital Game Day campaign

National Sales Director

Varsity Brands

Mar 2011 - Dec 2013 (2 years 10 months)

Recruited to lead a national team of 70+ FTE's in sales, training and marketing resulting in annual revenue of $120MM Key Achievements: • Implemented new loyalty program and created specialized sales team driving $50MM of incremental revenue in 3 years • Partnered with production leaders to implement new design software and prototype process reducing production time from 18 weeks to 10 weeks, improving product quality and reducing remakes by 35% • Led integration of people, products and processes post-acquisition including global production facilities • Spearheaded and launched the St. Jude Children’s Hospital partnership with All Star industry

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National Sales Director

SillSport

Feb 2009 - Feb 2011 (2 years 1 month)

• Grew start-up company to $1.5MM in revenue • Interviewed, hired, trained, and managed multi-state sales team • Led successful new product development team • Developed order entry and fulfillment process • Responsible for marketing, catalog development and training

Senior Sales Representative

Varsity Spirit

Dec 1999 - Dec 2005 (6 years 1 month)

• Grew established territory 54% from 2000–2002 • Realized 31% growth in Memphis high profile accounts 31% in 2003 • Utilized prospecting, cold calling, add on selling, and “up selling” to maximize sales and recruiting • Responsible for double digit recruiting growth each year from 2000-2004 • Promoted to sales training role with responsibilities including National Sales Meeting, new hire training, and sales support training

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