Anja Simic

In a world where AI is commoditizing "good" content, I like to focus on the extraordinary. As a Marketing Director at Zapier, I lead Content, Partner & Community, Customer Advocacy, and AI Transformation at Zapier — building the enterprise content system that helps shift how buyers see Zapier: from automation tool to AI orchestration platform. My teams turn research, product truth, and proprietary workflow signal into reusable source assets that sales, lifecycle, events, demand gen, web, and comms can adapt — not a campaign calendar of one-offs. What I own - Enterprise narrative and GTM content strategy for strategic buyers - A research and SME led content engine: intake → synthesis → claim-safe drafts → channel adaptation → activation - Partner marketing, AI marketing, customer advocacy, and content creation across my org - Pillar content assets and research programs that strengthen enterprise POV - How AI shows up in the content OS — synthesis and adaptation at scale, with humans owning strategy, accuracy, and approval How we work - One enterprise story, reused across GTM motions - Governance and operational clarity for buyers who need proof, not generic AI content - Clear handoffs to product, PMM, and channel owners so source material travels farther without rebuilding from scratch