Over the last 14 years, I’ve led strategy, insights, and customer success efforts across SaaS platforms, advocacy organizations, media companies, and ecommerce brands. My work spans internal teams and external consulting, from launching new GTM plans to refreshing brand positioning to clarifying the story behind the data. In my consulting practice, Storylines That Stick, I support founders, growth leads, and mission-driven teams with: Insight sprints and audience research Messaging strategy and brand positioning Engagement and lifecycle content audits Internal workshops for alignment and clarity If you’re working on a launch, a pivot, or just trying to figure out why your message isn’t landing, I can help. I'm open to both freelance partnerships and full-time roles in brand, insights, or marketing strategy. Let’s build the story people remember—and rally behind.
