Omotayo Sobayo

Product Growth Lead

Moniepoint Group

Apr 2025 - Current (1 year 4 months)

Product Marketing Lead

Moniepoint Group

Apr 2025 - Current (1 year 4 months)

Growth Marketing Manager

CredPal YC W

May 2023 - Mar 2025 (1 year 11 months)

A revolutionary credit solution geared towards providing seamless credit access for businesses and individuals across developing economies. - Achieved a 19% Month-over-Month growth in user acquisition by implementing data-driven performance strategies and optimizing across key marketing channels - Google, Meta and X. - Scaled paid acquisition campaigns to generate 16,000+ sign-ups in 30 days through precise audience targeting, conversion-focused creatives, and rigorous budget management. - Increased sign-up conversion rates by 18% by streamlining the onboarding process, driving higher user engagement and accelerating adoption. - Led the development and launch of a Cash Wallet module, boosting setup rates by 13% (from 42% to 55%) and str

Growth Marketing Manager

Kandle

Oct 2022 - Apr 2023 (7 months)

A crypto and stocks platform transforming trading into an engaging experience. - Increased mobile app downloads by 35%, achieving a 25% sign-up conversion rate within 4 weeks, through targeted acquisition strategies and optimized user journeys. - Drove a 40% increase in user engagement, attracting 4,000 registered users for a Crypto Prediction product within 50 days, leveraging gamified growth strategies and viral marketing campaigns. - Led the launch of the Kandle mobile app across 7 countries, resulting in a 15% Month-over-Month growth in active users, with strong user adoption in South Africa, Kenya, Ghana, Thailand, Vietnam, the Philippines, and Indonesia. - Boosted SEO traffic by 2,000% over 6 months, leading to an increase in orga

Digital & Performance Marketer

Bundle Africa

Mar 2022 - Oct 2022 (8 months)

A social payments app for crypto to grow the adoption of Social Finance (SoFi). - Drove 290% MoM growth in mobile app downloads, achieving 1 million installs in three months via Meta, Instagram Ads, Google Ads, AppNext, and Eskimi, leading to substantial user acquisition. - Optimized Bundle’s app marketing strategy, boosting user acquisition and organic discoverability through paid campaigns and ASO best practices. - Acquired 273,000+ new users while reducing Customer Acquisition Cost (CAC) by 89.15%, from $473.99 to $51.44. - Decreased Cost per Action (CPA) by 64.51%, lowering it from $3.35 to $1.19, enhancing campaign efficiency. - Increased completed user sign-ups by 150% MoM over three months through AppsFlyer optimization and impr

Performance Marketing Manager

Pulse

Feb 2021 - Mar 2022 (1 year 2 months)

An online news & marketing agency focused on growing African brands and businesses. - Led app install campaigns for a food delivery company, resulting in successful sign-ups and high conversion rates. - Increased conversion rates by 7% in the first month for a medical brand targeting diabetes patients through optimized Facebook and LinkedIn Ads. - Boosted CTR by 19% MoM for a flight academy by optimizing search campaigns across Facebook, Instagram, Twitter, and Google Ads. - Optimized lead generation campaigns and landing pages, driving maximum conversions through continuous analysis and refinements. - Reduced Cost per Lead by 22% for an e-commerce client by improving audience targeting and ad creatives across Google and Meta platforms

Performance Marketer

Webcoupers

Nov 2019 - Feb 2021 (1 year 4 months)

A full-service integrated consulting company where technology meets marketing. - Managed and deployed profitable digital ad campaigns across Facebook, Instagram, Twitter, and LinkedIn, overseeing a $200,000 monthly budget for one year, driving significant returns on investment. - Improved Google Ads optimization scores by 30% for a telecoms company within one month, enhancing the performance of Search, Display, and Video campaigns. - Generated over 100,000 app installs for a neobank within 5 months, focusing on quality sign-ups and efficient scaling across digital channels. - Achieved a 20% reduction in Cost per Acquisition (CPA) for a fintech company by implementing advanced bidding strategies and refining audience targeting on Google

Digital Strategist Intern

XM Ideas

Sep 2018 - Nov 2018 (3 months)

During my tenure at X3M Ideas, I was responsible for conducting data research, performing analysis, and visualizing digital marketing-related data projects. Additionally, I developed content ideas for social media platforms and closely monitored digital trends in the industry. This role provided me with valuable insights on Facebook advertising and the skills to create comprehensive reports on digital campaigns. Furthermore, I led a research project that involved compiling print ads from the 1990s to 2018 and categorizing them based on tone and expression to identify ad copy trends over the years.

Digital Marketing Trainee

DigifyNG

Jul 2018 - Sep 2018 (3 months)

DigifyNG was a 2 month digital marketing training, an initiative of Digify Africa which was sponsored by Facebook. The training covered the following topics: - Content Development - Social Media Marketing - Facebook & Instagram Ads - Email Marketing - UI/UX Design - Web Development - Mobile Phone Photography - Videography While at the training. I worked on live briefs on brands like Chi, Axe, Nokia, FBN Quest in partnership with agencies like Leo Burnett Lagos, Web Coupers, Vyrus Digital, Noah's Ark, X3M Ideas, etc. I also came up with strategy ideas, implementation procedures, and budget for digital campaigns.

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Content Developer

Creative Studios Nigeria

Mar 2018 - Jul 2018 (5 months)

At Creative Studios, I was fully involved in the professional development of contents for client and customers. I wrote content for websites, blogs and for social media pages. Creative Studios is further helping to build my capacity in terms of teamwork, collaboration, leadership and also knowledge sharing.

Content Lead/Managing Editor

City Scope Ng

Dec 2017 - May 2018 (6 months)

Working with the Lead Editor, I curated content for City Scope on her blog and social media accounts. I also ensured that every content posted went through thorough proofreads. I built a blog site for the company and occasionally compiled WhatsApp interviews with top personalities, so it could be accessible by the general populace on City Scope's blog and social media platforms. City Scope is a company interested in the stories of people and places on the African continent.

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Content Strategist & SEO Manager

NaijaJack FUNAAB

Oct 2016 - Dec 2016 (3 months)

Student Intern (System Analyst)

BETA Computers Limited

Jul 2016 - Dec 2016 (6 months)

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Content Writer

Crest Magazine

Apr 2015 - Aug 2017 (2 years 5 months)

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