Amrit Singh

Founder

Bagel AI

Dec 2024 - Current (1 year 7 months)

Building impactful products & services for DTC & consumer tech. We have launched game changing SAAS (Bagel pre order/back order app), agentic ai deployments and P&L ownerships services. In one ongoing engagement since 2024 with a 7 figure NY based women apparel - we have scaled revenue by 50%, YOY & increased profit by over 300% to date. DTC founders please get it touch!

C

CMO & Founding Team Member

Mar 2024 - Jul 2025 (1 year 5 months)

Growing & building Futy, a premier fantasy football app based out of UK. Built for the game lovers Futy levitates gaming experience, comes with addictive hooks and unlocks financial rewards for game events & predictions. 1. Marketing- Paid, acquisition, CLM, GTM, product-growth, MarTech, communication. 2. Worked with Product- GTM, market research, user journey, monetization, measurement, retention elevating DAU,MAU & ARPU, game-play/install metrics.

Associate Director : Growth | Marketing | Product Growth

Mobile Premier League MPL

Apr 2022 - Oct 2023 (1 year 7 months)

- Led growth charter for all card games with +$1 B annual GMV & and $80 mn revenues. - Directly managed growth & category teams, meeting timely KPIs of GMV, CAC, RoaS, and more. - Collaborated with tech, product & data teams to launch a series of growth & martech projects. - In 2022-23, revenues grew 42% at 20% less spending; driven by lower CAC and higher GMVPU. - Overall managed growth marketing, product growth, martech, digital branding, and consumer insights. - Led performance marketing at scale across all channels (Meta, Google, affiliates, DSP) for card games. - Optimised user journey (pre/post-install) solving onboarding, discovery, personalization, and monetization. - Managed digital branding for YouTube/OTT campaigns. Spiked generi

D

DGM : Head, Revenue & Growth | Dr Vaidya’s

Mar 2021 - Mar 2022 (1 year 1 month)

• Core team member, HOD (Growth, marketing ), P&L owner for D2C Ayurveda e-commerce business. • Owned revenue goals, user experience, CRO, and OKRs implementation for D2C (Woo-commerce) site. • Delivered 3X TopLine growth in terms of monthly booked orders. • Led performance marketing across Social | Google (search, shopping,vYT, DV 360), affiliates, etc. • Led Product management: Web & Mobile commerce experience : Solved for optimal discovery-engagement-check out flows for over 40 SKUs on mobile & web. • Managed customer journey maps, recommendation engine, Internal product search, cross-sell funnels, upsell funnels, rating, reviews, chatbot assistance, auto email & and notification alerts. • Managed data analytics, data warehousing, and da

A

AVP l Head of Marketing

Oct 2018 - Sep 2020 (2 years)

• Core team member, HOD (marketing), P&L owner. • Led performance marketing & branding • Increased app/web bookings to automate sales and reduce dependence on telesales. • Enhanced user journey, UI, UX, to deliver spike in conversions as well as volumes of pre-paid bookings. • Led Product marketing: Clever tap, solving onboarding friction, and product growth implementations. • Delivered topLine growth : 2.5X revenues & territorial growth. • Optimised BottomLine: Initial 30% cost cutting in Q1 post joining while ensuring TopLine • KPIs optimized: Budget, revenue, acquisition, repeat order, subscription, churn,LTV, ROI, etc • Scaled acquisitions(web/app) by >210% : SEM ( PPC, UAC, SEO | FB: App downloads & lead generation | TikTok, Programmat

C

Co-Founder & CMO | Product strategy

Apr 2016 - Sep 2018 (2 years 6 months)

• Product a) Co-Founded Yo Party (m.me/yopartybot), a FB messenger Chabot helping users with Discovery+ Booking of parties/local events. b) Worked on product strategy, customer journey maps, UX, product usage analysis, and Data Store (Google Cloud Platform) • Marketing: a) Led product marketing team with designers, SEO Analysts & and content writers. b) Led performance marketing: Enhanced CPC, CTR, Conversion ratio & and overall CAC. c) Campaign management, SEM, Social Media, and content. d)Analytics: Facebook Analytics for Apps, Similar Web, Semrush, Alexa. e)Executed offline marketing campaigns and BTL promotions at multiple partner venues. f) Designed Yo Party website. Familiarity with front-end development, HTML & and CSS.

Cyber Security Consultant

PwC India

Mar 2015 - Apr 2016 (1 year 2 months)

• EA to the Practice Head. • White papers, Survey reports, Thought leadership • Public advocacy: Worked with CSTF (Cyber Security Task Force of India) • . Capacity building, Outreach & Cyber security consulting

S

Senior Analyst, Cyber Security

May 2014 - Mar 2015 (11 months)

Summer Intern

Wipro

Apr 2013 - Jun 2013 (3 months)

SMAC technologies: Social, Mobile, Analytics, Cloud • Emerging trends and business opportunities". • Find new business opportunities for Wipro as a SI (System Integrator). • Prepare a sales pitch & and B-plan to leverage this disruptive fifth-generation IT wave. • Market analysis of SMAC tools across various IT-served industries like banking & and retail • SWOT Analysis on the banking sector identifying trends, challenges & and verticals to target.

About

Detail

Timeline

Résumé