A
Amrit Singh
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Founder at Bagel Ai
United States
Résumé
Jobs
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FounderBagel AIDec 2024 - Current (1 year 10 months)Building impactful products & services for DTC & consumer tech. We have launched game changing SAAS (Bagel pre order/back order app), agentic ai deployments and P&L ownerships services.
In one ongoing engagement since 2024 with a 7 figure NY based women apparel - we have scaled revenue by 50%, YOY & increased profit by over 300% to date. DTC founders please get it touch!- CCMO & Founding Team MemberMar 2024 - Jul 2025 (1 year 5 months)Growing & building Futy, a premier fantasy football app based out of UK. Built for the game lovers Futy levitates gaming experience, comes with addictive hooks and unlocks financial rewards for game events & predictions.
1. Marketing- Paid, acquisition, CLM, GTM, product-growth, MarTech, communication.
2. Worked with Product- GTM, market research, user journey, monetization, measurement, retention elevating DAU,MAU & ARPU, game-play/install metrics. - Associate Director : Growth | Marketing | Product GrowthMobile Premier League MPLApr 2022 - Oct 2023 (1 year 7 months)- Led growth charter for all card games with +$1 B annual GMV & and $80 mn revenues.
- Directly managed growth & category teams, meeting timely KPIs of GMV, CAC, RoaS, and more.
- Collaborated with tech, product & data teams to launch a series of growth & martech projects.
- In 2022-23, revenues grew 42% at 20% less spending; driven by lower CAC and higher GMVPU.
- Overall managed growth marketing, product growth, martech, digital branding, and consumer insights.
- Led performance marketing at scale across all channels (Meta, Google, affiliates, DSP) for card games.
- Optimised user journey (pre/post-install) solving onboarding, discovery, personalization, and monetization.
- Managed digital branding for Y - DDGM : Head, Revenue & Growth | Dr Vaidya’sMar 2021 - Mar 2022 (1 year 1 month)• Core team member, HOD (Growth, marketing ), P&L owner for D2C Ayurveda e-commerce business.
• Owned revenue goals, user experience, CRO, and OKRs implementation for D2C (Woo-commerce) site.
• Delivered 3X TopLine growth in terms of monthly booked orders.
• Led performance marketing across Social | Google (search, shopping,vYT, DV 360), affiliates, etc.
• Led Product management: Web & Mobile commerce experience : Solved for optimal discovery-engagement-check out flows for over 40 SKUs on mobile & web.
• Managed customer journey maps, recommendation engine, Internal product search, cross-sell funnels, upsell funnels, rating, reviews, chatbot assistance, auto email & and notification alerts.
• Managed data analy - AAVP l Head of MarketingOct 2018 - Sep 2020 (2 years)• Core team member, HOD (marketing), P&L owner.
• Led performance marketing & branding
• Increased app/web bookings to automate sales and reduce dependence on telesales.
• Enhanced user journey, UI, UX, to deliver spike in conversions as well as volumes of pre-paid bookings.
• Led Product marketing: Clever tap, solving onboarding friction, and product growth implementations.
• Delivered topLine growth : 2.5X revenues & territorial growth.
• Optimised BottomLine: Initial 30% cost cutting in Q1 post joining while ensuring TopLine
• KPIs optimized: Budget, revenue, acquisition, repeat order, subscription, churn,LTV, ROI, etc
• Scaled acquisitions(web/app) by >210% : SEM ( PPC, UAC, SEO | FB: App downl - CCo-Founder & CMO | Product strategyApr 2016 - Sep 2018 (2 years 6 months)• Product
a) Co-Founded Yo Party (m.me/yopartybot), a FB messenger Chabot helping users with Discovery+ Booking of parties/local events.
b) Worked on product strategy, customer journey maps, UX, product usage analysis, and Data Store (Google Cloud Platform)
• Marketing:
a) Led product marketing team with designers, SEO Analysts & and content writers.
b) Led performance marketing: Enhanced CPC, CTR, Conversion ratio & and overall CAC.
c) Campaign management, SEM, Social Media, and content.
d)Analytics: Facebook Analytics for Apps, Similar Web, Semrush, Alexa.
e)Executed offline marketing campaigns and B - Cyber Security ConsultantPwC IndiaMar 2015 - Apr 2016 (1 year 2 months)• EA to the Practice Head.
• White papers, Survey reports, Thought leadership
• Public advocacy: Worked with CSTF (Cyber Security Task Force of India)
• . Capacity building, Outreach & Cyber security consulting - SSenior Analyst, Cyber SecurityMay 2014 - Mar 2015 (11 months)
- Summer InternWiproApr 2013 - Jun 2013 (3 months)SMAC technologies: Social, Mobile, Analytics, Cloud
• Emerging trends and business opportunities".
• Find new business opportunities for Wipro as a SI (System Integrator).
• Prepare a sales pitch & and B-plan to leverage this disruptive fifth-generation IT wave.
• Market analysis of SMAC tools across various IT-served industries like banking & and retail
• SWOT Analysis on the banking sector identifying trends, challenges & and verticals to target.
Education
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- Master of Business Administration (M.B.A, MarketingIndian Institute of Technology DelhiJan 2012 - Dec 2014 (3 years)
- Shanmugha Arts, Science, Technology and Research AcademyShanmugha Arts Science Technology and Research Academy
Projects (professional or personal)
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- SSummer InternshipMay 2013 - Jul 2013 (3 months)• As a summer intern in Wipro I worked on a project titled " SMAC (social, mobility, analytics & cloud)- Emerging trends and business opportunities". My project scope was to identify new trends in the space of SMAC technologies across various industries, find new business opportunities for Wipro as a SI and finally present a sales pitch & B-plan to leverage this disruptive fifth generation IT wave.
• Market analysis on the effects of SMAC tools across various IT served industries like banking & retail and identified new trends for Wipro to leverage business gains by providing apt solutions.
• Submitted Report on technological evolution of IT landscape, studying business viability of practices like SOA & API Management. SWOT Analys - OOptimization of Heat Exchanger.Feb 2011 - May 2011 (4 months)Research on ways to minimize heat loss during heat exchange process in industry to minimize costs.Designed a H.E with Optimal Value of Surface Area and Velocity to minimize Entropy Generation and thus maximize efficiency.