A

Ali Hassan

About

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I build GTM Engines that drive 💰 | 4x Founding Member of Growth in HR/Fintech/SaaS/E-Commerce | G2 & Product Hunt Recognised | Head of Growth Marketing @ Om...
Islamabad, Islamabad Capital Territory, Pakistan

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Résumé


Jobs verified_user 0% verified
  • Omni HR
    Head of Growth Marketing
    Omni HR
    Mar 2025 - Current (1 year 7 months)
  • Exit Five
    Member
    Exit Five
    May 2024 - Current (2 years 5 months)
  • Omni HR
    Sr. Manager Growth Marketing
    Omni HR
    Jul 2024 - Mar 2025 (9 months)
    helped me get this job
  • F
    Founding Growth Advisor
    Aug 2023 - Jan 2024 (6 months)
    helped me get this job
  • RemotePass
    Global Growth Manager
    RemotePass
    Oct 2022 - Jul 2024 (1 year 10 months)
    🚀 Innovative Product Launches: - Successfully launched the RemotePass Self-Service Tool Platform, revolutionizing user experience and operational efficiency. - Spearheaded the introduction of the RemotePass Super App on Product Hunt, earning high acclaim and recognition. 🌐 Digital Marketing Mastery: - Led multi-platform digital advertising campaigns (LinkedIn, Meta Ads, Google Ads, Reddit, and Quora), significantly enhancing brand visibility and user engagement. - Utilized SQL, Tableau, SEM Rush, and Zapier to optimize campaign performance and analyze market trends. đŸ€ Strategic Partnerships & PR: - Established and managed the affiliate and partnership programs using PartnerStack and GrowSurf, expanding market reach and fostering key rela
  • M
    Founding Growth Consultant
    Metaschool
    May 2022 - Oct 2022 (6 months)
    🚀 Strategic Growth Initiatives: - Pioneered the development of a robust Growth Engine, propelling the acquisition of 100,000 new users within just 5 months, with a remarkable 65% of customer acquisition stemming from organic channels like SEO and referrals. - Implemented innovative marketing and growth strategies, focusing on sustainable and organic user acquisition, driving significant platform expansion and brand recognition. 📊 Data-Driven User Engagement: - Conceptualized and executed a comprehensive data pipeline using SQL and Power BI, providing deep insights into the learning journey of users. - Enhanced course creation and retention strategies through data-driven insights, leading to a 20% improvement in user engagement and overall
  • Daraz
    Global Strategy Manager - Daraz Advertising Solutions
    Daraz
    Feb 2022 - Jul 2022 (6 months)
    🌏 Global Operations and Strategic Leadership: - Managed Daraz Advertising Solutions (DAS) operations across Pakistan, Nepal, Bangladesh, and Sri Lanka, overseeing a diverse and multi-regional team. - Played a key role in strategizing and implementing global advertising solutions, catering to varied market dynamics and consumer behaviors across different countries. 📊 Innovative Advertising Campaigns: - Initiated and supervised A/B Testing Campaigns for Facebook Collaboration Ads and TikTok Ads, driving a substantial 23% increase in revenue for B2B partners. - Leveraged cutting-edge digital marketing strategies to maximize partner engagement and profitability, demonstrating exceptional ability in online advertising. 💡 Pioneering E-commerce
  • Daraz
    National Manager - Daraz Marketing Solutions (PK)
    Daraz
    Aug 2021 - Feb 2022 (7 months)
    🔍 Strategic Brand Partnerships: - Oversaw marketing solutions for premium Daraz Mall vendors, including major brands like Nestle, Unilever, RB, Huawei, Oppo, Xiaomi, and Samsung, catering to a portfolio of 120 brands across Pakistan. - Fostered strong relationships with top-tier clients, ensuring the delivery of tailored marketing solutions that aligned with their unique brand goals and objectives. 📈 Campaign Management and Execution: - Led target achievement activities for all major Daraz campaigns throughout the year, including landmark events like 11.11 and 12.12. - Successfully executed high-impact marketing strategies and campaigns, driving significant sales and enhancing brand visibility during these key shopping events. 🌐 Vendor E
  • ESW Capital
    Value Chain Consultant
    ESW Capital
    Aug 2020 - Aug 2021 (1 year 1 month)
    📈 Demand Generation and Sales Growth: - Engineered and executed innovative demand generation activities, leading to a notable 22% increase in Sales Qualified Leads (SQLs). - Successfully translated enhanced lead generation into 56 new B2B accounts in the energy and e-commerce sectors, demonstrating significant market penetration and business development acumen. đŸ’Œ Client Lifecycle Value Enhancement: - Played a key role in securing accounts with an average Customer Lifetime Value (CLV) of $20K per account, emphasizing long-term relationship building and value creation. - Developed and implemented strategies focused on maximizing the CLV, ensuring sustained revenue growth and client satisfaction. 🔍 Strategic Market Analysis: - Conducted tho
  • Swvl
    Category Manager
    Swvl
    Feb 2020 - Aug 2020 (7 months)
    📊 Budget Management and Core Business Functions: - Managed a substantial quarterly budget of $30k, overseeing critical business functions including Marketing, Operations, and Planning. - Significantly contributed to the company's revenue, with the category accounting for 70% of all city revenue, demonstrating effective management and strategic planning. 🚀 Innovative Project Management: - Spearheaded the development of a demand projection and route optimizing API using Python, integrating extensive booking and search data from the SWVL network. - Achieved an impressive 17% increase in overall bookings through this initiative, highlighting successful project management and technical acumen.
  • Swvl
    Founding Member - Planning & Performance
    Swvl
    May 2019 - Feb 2020 (10 months)
    🌐 Operations and Network Foundation: - Founded the operations and route network for SWVL in Islamabad, establishing a significant customer base of over 5,000 daily users. - Demonstrated exceptional skills in route level optimization, leveraging BigQuery and Power BI data pipelines for efficient operation. 📈 Data-Driven Strategy and Execution: - Employed data-driven strategies for optimizing routes and operations, effectively catering to customer needs and enhancing service quality. - Played a pivotal role in the growth and success of SWVL Islamabad, showcasing expertise in both planning and performance management.
  • Motive
    Customer Experience & Enablement
    Motive
    Aug 2017 - May 2019 (1 year 10 months)
    📈 Sales and Customer Experience Enhancement: - Spearheaded initiatives to enhance sales and customer experience, driving significant improvements in customer engagement and satisfaction. - Implemented innovative training and development programs, equipping the sales and customer experience teams with advanced skills and knowledge. đŸ€ Strategic Leadership and Collaboration: - Collaborated with cross-functional teams to align sales strategies and customer experience initiatives with overall business goals. - Played a pivotal role in developing and executing strategic plans that resulted in enhanced team performance and operational efficiency.
  • BAT
    Intern- Trade Marketing and Distribution
    BAT
    Jun 2016 - Aug 2016 (3 months)
    Worked for the Trade Marketing and Distribution department in the Head Office of the Pakistan Tobacco Company. - Coordinated with various Distribution Centers to get Daily Sales and Productivity Reports - Analyzed pricing data in light of the new taxes imposed on the tobacco industry by the government of Pakistan - Collaborated with the Market Research Team (AC Nielsen) on the anti-Marlboro campaign and how Dunhill can use customer analytics to gain a competitive advantage in KLI - Planned for the brand activation for the new Gold Leaf and Capstan campaign incorporating VR technology - Accompanied the Channel Management team to assess contract negotiations in regards to PTCs Key Accounts
  • S
    Secretary General
    Apr 2016 - Apr 2017 (1 year 1 month)
    As Secretary General is the Head of the Secretariat and I was 1 of the 5 Executive Council Members leading the the oldest Model UN student run society in Pakistan. The society comprises of more than 300 students studying in LUMS. - Responsible for the planning and execution of all debate related activities associated with the society including the LUMUN annual conference which hosted +900 delegates in December 2016. - Recruited all secretariat members in the society comprising of 32 committee directors and over a 90 Assistant Committee Directors eventually placing them in 1 of the 13 committees for the LUMUN annual conference. - Oversaw the research, compilation and presentation of the documentation associated with academic debate in all LU
  • Jazz
    Marketing Communications Intern
    Jazz
    Jul 2015 - Aug 2015 (2 months)
    - Responsible for monitoring marketing communications and branding in youth projects - Lead the 5 people tiger team on scoping and developing a new hybrid bundle eventually winning the best idea award. - Worked with the BTL team in regards to the new marketing partnership with Centaurs Mall cinema - Partnered with Saatchi & Saatchi in developing the Mobilink Independence Day Marketing campaign 2015
  • HBL
    Investment Banking Intern
    HBL
    Jun 2014 - Aug 2014 (3 months)
Education verified_user 0% verified
  • Lahore University of Management Sciences
    bachelor, BSc (Hons), Economics
    Lahore University of Management Sciences
    Jan 2013 - Jan 2017 (4 years 1 month)
  • University of Cambridge
    A-levels, Economics, Accounting & Mathematics
    University of Cambridge
    Jan 2011 - Jan 2013 (2 years 1 month)
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