Ben Gottesman

Ben Gottesman

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Digital Marketer | Driving Growth Through Data, Storytelling & Optimization
United States

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Résumé


Jobs verified_user 0% verified
  • HappyCo
    Growth Marketing Specialist
    HappyCo
    Jun 2026 - Current (3 months)
  • HappyCo
    Marketing Operations
    HappyCo
    Apr 2026 - Jun 2026 (3 months)
    Embedded as a marketing ops contractor to build and operate GTM systems for a B2B PropTech SaaS company across HubSpot, ManyReach, Freckle, and an existing n8n workflow. Designed and built a person-based marketing engine in HubSpot — behavioral lead scoring across five outreach segments, suppression logic, and a 10-touch nurture workflow with behavior-triggered branching routing high-intent contacts to SMS, LinkedIn alerts, and personalized email. Built a score-triggered lead intelligence system that monitors HubSpot engagement scores and automatically delivers AI-written rep briefs via Slack the moment a contact hits the MQL threshold. Built and launched an AI-powered website chatbot end-to-end: tone guidelines, lead qualification flow, an
  • F
    Freelance Marketing Consultant
    May 2025 - Current (1 year 4 months)
    Taking on clients across technical SEO, marketing ops, and content strategy — helping small businesses and startups build and optimize their digital systems.
  • Equinox
    Senior Sales Advisor
    Equinox
    Nov 2021 - Nov 2024 (3 years 1 month)
    Ranked #20 of 150+ advisors company-wide, averaging 40–70 new member conversions per month. Promoted to a leadership role within 12 months based on consistent high-ticket performance and operational mastery. Led and mentored a sales team, supporting onboarding, performance coaching, and day-to-day operations. Managed a portfolio of 500+ active members using Salesforce-driven email and SMS workflows to maximize retention and referrals. Led consultative, goal-based tours and high-ticket sales presentations, successfully differentiating premium luxury services from low-cost competitors. Implemented rapid-response lead workflows to capitalize on high-intent windows for digital and walk-in traffic.
  • Granite Telecommunications
    Sales Intern
    Granite Telecommunications
    Jun 2019 - Aug 2019 (3 months)
    Supported senior sales reps in lead generation and prospect research, identifying opportunities through targeted outreach across the U.S. and Canada. Averaged 50+ outbound contacts per day via cold call and email across a B2B book of business.
Education verified_user 0% verified
  • Babson F.W. Olin Graduate School of Business
    Babson F.W. Olin Graduate School of Business — Master of Science - MS, Entrepreneurship/Entrepreneurial Studies
    Babson F.W. Olin Graduate School of Business
    3.43 / 4.0
  • UMass Boston
    UMass Boston — Bachelor's degree, Marketing
    UMass Boston
    Management Achievement Program: Completed a UMass Boston exclusive professional development program comprised of a series of workshops, conferences and internships. Baseball Senior Captain
  • A
    Acton-Boxborough Regional High School — Baseball Senior Captain
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