I'm an ambitious content professional with experience in consumer and B2B journalism, copywriting and content marketing.
Possessing strong writing and editing skills, I am able to translate complex ideas into simple, digestible copy. I use data and insights to create content that resonates with our ideal customers, delivering value across both new and existing business segments.
I have experience managing a strategic content calendar aligned to wider marketing KPIs, executing a social media strategy, and using owned channels to drive engagement.
Beyond content creation, I have developed my skillset across various forms of content, including curating panels and presenting at conferences and webinars.
Areas of expertise include: Internal and external research. Interviewing customers. Production of content. Managing agencies and freelancers. Moderating webinars and presenting thought-leadership content.
Technical skills include: Professional writing and editing. Proficient in Microsoft PowerPoint, Adobe inDesign, Photoshop, and Illustrator.