J
Jason Crabb
About
Detail
CMO and Co-Founder
Vancouver, British Columbia, Canada
Résumé
Jobs
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CMO and Co-FounderKeycafeSep 2012 - Current (14 years 2 months)Leading Keycafe’s marketing, growth, and customer success initiatives, I drive brand strategy, demand generation, and customer engagement. Focused on scaling revenue and expanding global adoption, I oversee integrated campaigns, digital marketing, and strategic partnerships that position Keycafe as the leader in key management solutions.- NDirector of MarketingNautilus ExplorerFeb 2011 - Sep 2012 (1 year 8 months)Developed a marketing team which is competent, commercially astute, dedicated and efficient.
Created marketing strategy, and execution for global product launch of new invention by owner of Nautilus.
Managed product development, quality assurance, and implemented a production process at the factory in China resulting in a successful delivery of the product to market at a critical time for the largest industry tradeshow.
Translate business objectives and strategies to develop brand awareness and plans to facilitate business growth. - TFounder and Creative DirectorTopic Concept IncSep 2000 - Feb 2011 (10 years 6 months)As president I established the company's vision, and led the team to excel at every project we took on.
Developed startup brands and multi-year marketing strategies for many business ventures. Focused on increasing revenue generation and long term relationship building with accounts.
Attracted and grew a leading graphic design and programming talent. Managed staff of designers and coders to develop effective and marketing campaigns for local and national brands.
Education
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- Advertising and Graphic DesignLangara CollegeJan 2000 - Dec 2002 (3 years)
- Bachelor of Science (B.Sc, Marine Biology and Biological OceanographyUniversity of VictoriaJan 1990 - Dec 1994 (5 years)
- Executive MBAQuantic School of Business and Technology