Performance Marketing Lead
AnalyticaHouse
Apr 2018 - Jul 2019 (1 year 4 months)
• Building brand and performance marketing strategies according to customers needs.
• Managing performance marketing operations. (Google Ads, Facebook&Instagram Marketing, Yandex Direct, Affiliate, Retargeting, Media Buying, Programmatic)
• Managing the 3rd party tools. (Insider, Criteo, RTB...etc.)
• Communicate with clients and resolve issues and inquiries.
• Use client feedback to improve customer experience.
• Report on campaigns results by channel on a regular basis and suggest improvements.
Brands : Hepsiburada Global, DeFacto, Ipekyol, Twist, United Colors of Benetton, Hummel, İnci Deri, Machka, Evmanya, Rafinera.