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Eric Donley
About
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Director of Data & CRM Systems | Analytics & AI Strategy | Building Scalable, Human-Centered Data Systems for Impact & Research
Jenison, Michigan, United States
Résumé
Jobs
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Director of DatabuildOnJun 2022 - Current (4 years 4 months)Key Responsibilities:
- Oversee the design, maintenance, and optimization of core data systems—primarily Salesforce, Tableau, KoboCollect, Zapier, and Fundraising Systems to ensure they are integrated, secure, and aligned with organizational goals.
- Lead a high-performing data team to deliver accurate reporting, streamlined workflows, and actionable insights that drive strategic decision-making.
- Collaborate with global teams across 8 countries to implement Monitoring & Evaluation systems that are locally adaptable, yet unified in structure and outcomes.
- Improve user experience by developing intuitive tools and interfaces that simplify data entry, visualization, and cross-team communication.- Manager, Revenue OperationsRealPage IncJun 2021 - Jun 2022 (1 year 1 month)I enabled our GTM team through data management, automation, reporting, Salesforce administration, and Salesforce architecture. I focused on team alignment, data accuracy, lead to customer processes, commission reporting, and deal management.
- Sales & Marketing Operations AnalystRealPage IncNov 2020 - Jun 2021 (8 months)I provided day-to-day Salesforce Administration support for our marketing and sales teams. I managed our sales and marketing data creation processes, focused on data-integrity, developed Flows and other automated processes.
- Marketing DirectorWestern Spirit CyclingNov 2019 - Nov 2020 (1 year 1 month)Led both the creative and technical aspects of lead generating campaigns, managed the full revenue funnel, and measured the success of the organization's marketing and sales goals. I focused on identifying audiences and aligning the customer journey from prospect to customer. Notable achievements include designing and implementing a full replacement of the e-commerce platform, upgrading the marketing and sales software (and integrations), and leading the team in data driven marketing decision making.
- Sales ManagerWestern Spirit CyclingNov 2017 - Nov 2019 (2 years 1 month)I designed and re-packaged outdoor adventure service-based opportunities to exceed prospect expectations and win new customers. I helped to create best-in-class experiences while working within strict permitting structures and tight overhead margins. Notable achievements include installing and administering our CRM, developing automated email campaigns, and working with the ownership to create a new pricing model.
- Cycling GuideWestern Spirit CyclingJan 2013 - Nov 2017 (4 years 11 months)I led multi-day backcountry mountain bike, road bike, and gravel bike tours. I taught backcountry skills, planned for and manage groups of 10 or more people, executed multi-day cycling itineraries, managed customer care, planned and prepared menus, provided medical assessment, and performed first aid when needed.
- Winter Camp (Events) SupervisorJackson Hole Mountain ResortJan 2012 - Jan 2016 (4 years 1 month)I managed 15 annual multi-day ski and snowboard events at the Jackson Hole Mountain Resort. My responsibilities included supervising the overall customer service experience, managing the overall event production and coordination, supervising sales, managing reservations, and balancing the event budgets.
Education
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- Full Stack Web Development, JavaScript, Database DevelopmentThinkfulJan 2017 - Jan 2018 (1 year 1 month)
- Bachelor of Arts (B.A, Peace StudiesPrescott CollegeJan 2006 - Jan 2010 (4 years 1 month)
- A.S. Recording Arts, Sound Engineering, Live Sound, Audio and Video ProductionFull Sail UniversityJan 2001 - Jan 2002 (1 year 1 month)