Nat O'lynn

Video and Audience Development Manager

Believe

May 2025 - Current (1 year 6 months)

• Digital Marketing: Overseeing growth strategies for a portfolio of independent artists and labels incl. auditing social channels, testing latest features & innovations, and advising on best-practice content rollout to drive long-term audience engagement

Social Media Analyst

Spin

Nov 2024 - Apr 2025 (6 months)

• Strategic Planning: Advising brands on the objectives and strategy of social campaigns across paid and organic channels, including Instagram, TikTok & YouTube (clients: Channel 5, Fujifilm, loveholidays, Funkin, Fortnum & Mason)
• Media Effectiveness: Developing measurement approaches to evaluate campaign efficacy and optimise ROI (e.g. brand lift, conversion lift, A/B testing)

S

Senior Insights Executive

Feb 2023 - Oct 2024 (1 year 9 months)

• Audience Analysis: Leveraging quant & qual data to identify opportunities for audience development across streaming, social media, CRM & D2C (incl. campaigns for Disney, The Beatles, Lana Del Rey, ABBA, Sam Smith, Elton John)
• Project Management: Created and led a reactive framework around viral trends on TikTok & Reels including paid media, influencer marketing & digital optimisation e.g. ‘Murder on the Dancefloor’, ‘Summertime Sadness’
• Storytelling: Crafting powerful, data-led presentations for senior leadership and influencing decision-making at an executive level

I

Insights Executive

Sep 2021 - Feb 2023 (1 year 6 months)

• Translation: Promoting data literacy by liaising between label teams (marketing, A&R, partnerships) and central analytics teams, and by democratising access to data with automated dashboards (PowerBI, SQL, BigQuery & Looker Studio)

C

Co-Founder

Jan 2021 - Feb 2023 (2 years 2 months)

October 2021 - 'No Longer' by Merunisa feat. ZUKA July 2022 - 'Pieces' by FIZA

M

Marketing Intern

Jan 2021 - Dec 2021 (1 year)

R

Research Assistant

Jul 2019 - Sep 2019 (3 months)

In the Zatorre Auditory Cognitive Neuroscience Lab, I assisted with a research project to develop a new EEG-fMRI musical neurofeedback intervention for depression and Parkinson's disease.

Research Assistant

University of Toronto

Sep 2018 - Jun 2019 (10 months)

For my degree, I completed a placement year in the Social Perception and Cognition Lab where I conducted an independent research project on how hypervigilance to negative emotions may be influenced by socioeconomic status.

Market Research Assistant

YoungMinds

Oct 2015 - Apr 2016 (7 months)

• Co-ordinating interviews and market research workshops across the UK to inform the contents and marketing of the Books on Prescription Project

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Nat O'lynn

About

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Behavioral traits