Sumukh Avadhani
Sumukh Avadhani
About
Detail
CTO and Co-founder
London, England, United Kingdom
As a technologist at heart and a builder by instinct, I work at the intersection of AI, creativity, and growth as Co-Founder & CTO of Pencil, the generative-AI platform reimagining how brands produce, scale, and optimise ad creatives.
What Drives Me:
● Combining creativity, data, and scale to transform marketing.
● Building systems that power high-stakes decisions, from ad optimisation to large-scale anti-abuse.
● Solving challenges at the boundary of art and engineering
What I Do at Pencil:
● Guide architecture, product vision, and technical roadmap.
● Scaled the platform to process over $1B in media spend across 4,000+ brands, powering predictive creative insights.
● Lead development of cross-channel creative generation (text, image, video) with brand consistency, compliance, and performance at the core.
● Post-acquisition by The Brandtech Group (2023), I focus on enterprise integration and global scale.
My Journey
● Google — Worked in Product Quality & Anti-Abuse, building defenses against spam, fraud, and adversarial attacks.
● Samsung, Toshiba, Kaybus — built image/video systems, pedestrian detection, and high-throughput data pipelines.
● Academics — MSc in Signal Processing (King’s College London); BE in Telecommunication Engineering (BMS College of Engineering).
What Drives Me:
● Combining creativity, data, and scale to transform marketing.
● Building systems that power high-stakes decisions, from ad optimisation to large-scale anti-abuse.
● Solving challenges at the boundary of art and engineering
What I Do at Pencil:
● Guide architecture, product vision, and technical roadmap.
● Scaled the platform to process over $1B in media spend across 4,000+ brands, powering predictive creative insights.
● Lead development of cross-channel creative generation (text, image, video) with brand consistency, compliance, and performance at the core.
● Post-acquisition by The Brandtech Group (2023), I focus on enterprise integration and global scale.
My Journey
● Google — Worked in Product Quality & Anti-Abuse, building defenses against spam, fraud, and adversarial attacks.
● Samsung, Toshiba, Kaybus — built image/video systems, pedestrian detection, and high-throughput data pipelines.
● Academics — MSc in Signal Processing (King’s College London); BE in Telecommunication Engineering (BMS College of Engineering).
