Jason Ambrose

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Chief Executive Officer

Peopleai

Oct 2025 - Current (9 months)

Chief Executive Officer

Backstory

Oct 2025 - Current (9 months)

Leading Backstory in our mission to provide the best answers to customers on what is happening in their interactions with their customers.

SVP Marketing and Strategy

Backstory

Aug 2025 - Oct 2025 (3 months)

My consulting work converted to a full time role at People.ai (now Backstory) to begin manifesting the new strategy in our messaging.

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SVP Marketing and Strategy

Peopleai

Aug 2025 - Oct 2025 (3 months)

I joined to begin the execution of the strategy that Oleg and I shaped together, starting with our messaging.

Independent Consultant

Selfemployed

Oct 2024 - Current (1 year 9 months)

Advising clients on corporate and GTM strategy as well as fund raising.

Independent Consultant

Undefined

Oct 2024 - Aug 2025 (11 months)

Advising clients on corporate and GTM strategy as well as fund raising.

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Independent Consultant

Oct 2024 - Aug 2025 (11 months)

Advising clients on corporate and GTM strategy as well as fund raising.

Managing Director

MOTIVE PARTNERS

Aug 2022 - Oct 2024 (2 years 3 months)

My role was to advise portcos and partners on topics related to Go-To-Market, from due diligence to GTM strategy to candidate evaluations. Being stage agnostic, Motive works at all stages, from idea incubation to multi-billion buyouts, focused in fintech and particularly the Wealth sector.

SVP Strategy and Partnerships

Unqork

Sep 2021 - Jun 2022 (10 months)

I led the definition of our corporate strategy, its translation into our top level OKRs, as well as our SI and technology partnerships and corporate development.

VP Strategy

Anaplan

Aug 2019 - Sep 2021 (2 years 2 months)

I supported and led various efforts related to our corporate and GTM strategy.

VP Business Transformation

Anaplan

Mar 2017 - Aug 2019 (2 years 6 months)

I had a broad charter to develop our business and corporate strategy and drove the change to implement the strategy. My primary focus was on the GTM side and our long term growth objectives.

VP, Platform Architecture and Configuration

McKinsey Company

Jan 2014 - Mar 2017 (3 years 3 months)

I led our Platform Architecture and Configuration service line in North America. We advised clients and colleagues on how to improve the value and impact of their use of enterprise platforms in CRM, BPM, financial planning, and other areas.

VP of Sales, salesforce.com

Sonoma Partners

Nov 2012 - Nov 2013 (1 year 1 month)

I led sales for Sonoma Partners' salesforce.com practice. It was a great year establishing ourselves as a Commercial and Enterprise partner in the Central region and a great experience expanding the capabilities of one of Microsoft's premier specialty CRM partners.

VP, Cloud Management

Appirio

Feb 2011 - Aug 2012 (1 year 7 months)

I led our Cloud Management team which focuses on providing post-deployment services for cloud platforms. Cloud Management involved traditional tiered support, sustained engineering, and release management activities with a cloud-centric approach that emphasizes speed and convenience.

Sr Director, Sales and Market Development, CRM Americas

Avanade

May 2010 - Feb 2011 (10 months)

My role carried primary responsibility for planning for and achieving the sales growth of the CRM service line. My job was to ensure that the service line provided the right amount of specialized sales roles to support both the field-generated opportunities from direct and indirect channels and the programmatic opportunities generated by investments in verticals, solutions, regions and channels. I directed sales and market development resources to pursue the best performing growth areas for the CRM service line. Beyond this primary focus, as a member of the senior leadership team for the largest Microsoft CRM practice, I maintained relationships with several executives in our parent companies (Microsoft and Accenture) and major clients.

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Director/VP

Ascentium

Sep 2007 - May 2010 (2 years 9 months)

I was a member of the top-level leadership team for Ascentium's XRM business. Prior to its acquisition by Avanade, Ascentium XRM was Microsoft's top Dynamics CRM partner, best known for our XRM work (using Microsoft CRM as a rapid application platform) and our Task Management Tool that is used by the Dept. of Defense by over 50,000 officers. In 2010, Ascentium's XRM business was acquired by Avanade.

Director of Infrastructure

Blackstone Technology Group

Jan 2006 - Sep 2007 (1 year 9 months)

Associate Practice Director of Energy

Blackstone Technology Group

Oct 2004 - Sep 2007 (3 years)

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Chief Executive Officer

Plurimi Inc

Apr 2000 - Jul 2003 (3 years 4 months)

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Director of Online Operations

Niku

Mar 1999 - Mar 2000 (1 year 1 month)

Chief Operating Officer, Co-Founder

SYMBIO

Jan 1997 - Feb 1999 (2 years 2 months)

Senior Networking Specialist

ipro

Jan 1996 - Jan 1997 (1 year 1 month)

Network Engineer

Stanford University

Jun 1994 - Dec 1995 (1 year 7 months)

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