Tom Newton

The future of marketing isn’t creating more content. It’s building better marketing systems. That’s the challenge I’m focused on solving as Chief Marketing Officer at Jasper, where I lead the company’s global marketing organization. My focus is building AI-native marketing systems that combine strategy, governance, and intelligent workflows to help teams scale without sacrificing quality or brand trust. I previously built and scaled revenue marketing organizations at Zendesk, Intercom, Toast, and venture-backed startups through major go-to-market transitions spanning SaaS, product-led growth, and enterprise sales. I write and speak about AI-native marketing, enterprise marketing transformation, marketing operating models, AI governance, and the future of marketing leadership.